Competencies required as per our framework
MBA with 3 to 6 years of experience into Media / Non media background.
Lead - Brand Management
Band: IC
Pay grade: IC2/ IC3
Key Responsibilities
Key Activities
Brand Planning and Brand Management
- Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand Lead
- Implement all the ATL and BTL activities in order to showcase every property on air to the consumer, advertiser and trade
- Support the Group Head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
- Steering key strategic interventions in regions aimed at driving business objectives
Execution
- Managing conversations with the agency and briefing them on the campaign and communication plan
- Preparing a brief for the programming and presentation team
- Provide constant support to the Sales team by trade marketing support and product integrations
Budget allocation & cost effectiveness
- Ensure cost savings and increasing perception by maximizing alliances and partnerships
- Strike alliances and barter deals to ensure maximum touch points with the consumer
- Allocating the budget with accordance to the Brand Lead
- Analyzing the value add of the brand campaigns
Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial
External stakeholders - Media planning & buying agency, digital agency, creative agency
Strong planning background, Analytical and insights acumen, Negotiation skills, 360 degree marketing
