We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate should have strong experience in SEO, Google Ads, Meta (Facebook & Instagram) Ads, Google Analytics 4, and Google Search Console. You will be responsible for increasing website traffic, generating quality leads, improving search engine rankings, and maximizing return on advertising spend.
Key Responsibilities
* Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, and YouTube).
* Create and manage Meta (Facebook & Instagram) advertising campaigns.
* Perform on-page, off-page, and technical SEO to improve website rankings.
* Conduct keyword research and competitor analysis.
* Monitor website performance using Google Analytics 4 (GA4).
* Use Google Search Console to identify and resolve website indexing and performance issues.
* Set up and manage conversion tracking using Google Tag Manager (GTM).
* Improve landing page conversion rates and user experience.
* Generate high-quality leads while maintaining target cost per lead (CPL) and return on ad spend (ROAS).
* Prepare weekly and monthly performance reports with actionable insights.
* Stay updated with the latest digital marketing trends, SEO algorithm updates, and advertising platform changes.
* Collaborate with designers, developers, and content creators to execute marketing campaigns.
Required Skills & Qualifications
* Strong knowledge of Google Ads.
* Strong knowledge of Meta (Facebook & Instagram) Ads.
* Experience with Google Analytics 4 (GA4).
* Experience using Google Search Console.
* Hands-on experience with Google Tag Manager (GTM).
* Good understanding of on-page, off-page, and technical SEO.
* Knowledge of keyword research tools and SEO best practices.
* Experience managing advertising budgets and optimizing campaign performance.
* Excellent analytical and problem-solving skills.
* Good communication and reporting skills.
Preferred Skills
* Experience with WordPress.
* Knowledge of email marketing.
* Basic HTML/CSS knowledge.
* Familiarity with AI tools such as ChatGPT and Gemini.
* Experience with Canva or other creative tools.
* Google Ads and Analytics certifications are a plus.
What We Offer
* Competitive salary based on experience.
* Performance-based incentives.
* Opportunity to work on exciting digital marketing projects.
* Professional growth and learning opportunities.
* Supportive and collaborative work environment.
Pay: ₹180,000.00 - ₹360,000.10 per year
Work Location: In person
