About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
About the role
We’re looking for a Retention Marketing intern to support the day-to-day execution of our customer communication programs across email and SMS.
You’ll work closely with the marketing team on campaign planning, content coordination, audience segmentation, campaign setup, testing, reporting, and performance analysis. This is a hands-on opportunity to learn how CRM and lifecycle marketing drive customer engagement and ecommerce revenue.
What you’ll do
Email marketing
- Assist with planning and executing email campaigns and automated flows.
- Coordinate campaign content, products, offers, links, and creative assets.
- Check emails for broken links, incorrect product details, offer codes, personalization, formatting, and mobile/desktop rendering.
- Assist with audience segmentation and targeted campaigns.
- Support A/B testing of subject lines, CTAs, creative concepts, and messaging.
- Maintain email calendars, campaign trackers, and documentation.
SMS marketing
- Assist with planning and executing SMS campaigns.
- Help create concise, engaging SMS copy aligned with campaign objectives.
- Support audience segmentation and SMS targeting.
- Check links, promo codes, timing, character length, and personalization before deployment.
- Help coordinate SMS campaigns with email and promotional calendars.
- Monitor SMS performance and identify opportunities to improve engagement and conversions.
What we’re looking for
- Strong written and verbal communication skills.
- Good attention to detail.
- Interest in email marketing, SMS marketing, CRM, ecommerce, or digital marketing.
- Basic understanding of marketing concepts and customer journeys.
- Comfortable working with Excel/Google Sheets.
- Willingness to learn platforms such as Klaviyo and Attentive.
- Ability to manage multiple tasks and meet deadlines.
- Curious mindset and willingness to understand why a campaign performs well, not just execute it.
Good to have
- Basic knowledge of Klaviyo, SFMC, HubSpot, or similar platforms.
- Familiarity with GA4 or marketing analytics.
- Experience with Canva or other creative tools.
- Basic understanding of HTML/email design.
- Academic projects, internships, or personal projects related to digital marketing.
What you’ll learn
- End-to-end email and SMS marketing
- Campaign and flow execution
- CRM and lifecycle marketing
- Klaviyo and marketing automation
- A/B testing and optimization
- Deliverability and SMS compliance fundamentals
- How CRM contributes to ecommerce revenue
