About the Role
We are looking for a proactive and target-oriented Lead Generation Executive to help us identify and generate potential business opportunities for the Sales team. The person will be responsible for finding potential customers through different channels, connecting with them, understanding their requirements, qualifying the leads, and passing the right opportunities to the Sales team for further follow-up. This role involves lead research, calling, social media and LinkedIn outreach, follow-ups, CRM management, and supporting lead-generation campaigns.
- Plan and execute lead-generation activities across LinkedIn, social media, referrals, distributors, databases, online research, industry platforms, events, and other relevant channels.
- Run outbound and inbound lead-generation campaigns through cold calls, emails, LinkedIn, WhatsApp, social media, webinars, events, and other marketing channels.
- Make campaign-based calls and follow-ups to prospects to generate interest, appointments, and demos.
- Identify and reach potential doctors, physiotherapists, hospitals, clinics, rehabilitation centres, distributors, and other target customers.
- Research companies, hospitals, clinics, decision-makers, and market segments to identify relevant prospects and new lead opportunities.
- Understand prospect requirements, interest, urgency, budget, and potential before qualifying the lead.
- Qualify and classify leads as Hot, Warm, or Cold based on their engagement and conversion potential.
- Schedule meetings and product demos and ensure qualified leads are properly handed over to the Sales team.
- Maintain complete and accurate lead information, follow-ups, campaign activities, and lead status in the CRM.
- Track the performance of different lead-generation channels and campaigns and identify which activities generate better-quality leads.
- Work with the Sales and Marketing teams to improve campaigns, lead quality, follow-ups, and conversion.
- Explore new customer segments, markets, partnerships, platforms, and strategies to continuously increase lead generation.
- Total leads generated per month
- Qualified leads generated
- Hot and Warm leads generated
- Campaign-wise leads generated
- Calls and follow-ups completed for campaigns
- Meetings and demos generated
- Lead-to-meeting/demo conversion
- Lead quality and accuracy
- Leads generated through different channels
- Campaign/channel performance
- Sales-qualified leads handed over to Sales
- Contribution of leads to the sales pipeline
- Monthly lead-generation and conversion targets
Why Join Us?
- Opportunity to work in a growing medical technology company.
- Exposure to Sales, Marketing, Lead Generation, and Business Development.
- Opportunity to work with multiple lead-generation channels and tools.
- Growth opportunities based on performance and contribution.
