Job Description: E-commerce Growth Manager (Web Development & Performance Marketing)
Company Name: Alankrit
Location: Remote / Hybrid
Job Type: Full-Time
Compensation: Fixed Base
About Alankrit
Alankrit is a premium heritage designer wear brand specializing in exclusive, handcrafted Chikankari garments. We marry traditional Karigari with contemporary silhouettes, catering to a premium, high-value clientele. We are currently aggressively scaling our digital operations to reach a monthly online revenue milestone of ₹10 Lakhs. To spearhead this expansion, we are looking for a highly capable E-commerce Growth Manager who can own both our digital storefront and our performance marketing engine.
Role Overview
This is a high-impact, results-oriented role. You will be completely responsible for the digital sales funnel of Alankrit. Your primary objective will be to drive high-intent traffic to our e-commerce store via Meta Ads (Instagram/Facebook) and convert that traffic efficiently by maintaining a fast, premium, frictionless website experience.
Key Responsibilities1. Performance Marketing & Paid Acquisition (Core Focus)
- Scale Meta Ads: Strategy, execution, and daily optimization of Meta Ads Manager to scale monthly ad spend efficiently while protecting profitability (targeting a strong, sustainable ROAS).
- Funnel Architecture: Design and manage full-funnel digital campaigns—building separate strategies for cold prospecting (introducing the luxury of Alankrit), mid-funnel consideration, and aggressive retargeting (for cart abandoners and high-intent website visitors).
- Data & Attribution: Implement and manage advanced tracking mechanisms (Meta Pixel, Conversions API, Google Analytics 4) to eliminate data gaps and ensure clean attribution.
- Creative Testing: Regularly test new ad formats (Reels, high-quality catalog ads, lifestyle videos, and carousel formats) to counter ad fatigue in the premium fashion space.
2. E-commerce Platform Development & UX Optimization
- Storefront Management: Own the end-to-end frontend and backend development of our e-commerce platform (Shopify/WooCommerce).
- Conversion Rate Optimization (CRO): Run continuous experiments to improve the website conversion rate. Optimize page speed, checkout flows, mobile responsiveness, and high-end product page layouts.
- Premium Aesthetic Maintenance: Ensure the digital storefront looks like a high-end luxury boutique, aligning with the premium pricing and exquisite craftsmanship of our garments.
- Integrations: Manage deep integrations with our logistics aggregators, secure payment gateways, and WhatsApp Business API automations to ensure a premium customer post-purchase experience.
3. Analytics & Growth Strategy
- Analyze core metrics daily: Cost Per Purchase (CPA), Average Order Value (AOV), Customer Lifetime Value (CLV), and Website Abandonment Rates.
- Work closely with management to align ad spending with inventory readiness and product margins.
Required Skills & Qualifications
- Experience: 3–5 years of proven experience running performance marketing and web optimization for premium e-commerce, D2C fashion, or luxury boutique brands. A proven track record of scaling a brand’s monthly revenue is mandatory.
- Platform Expertise: Expert level control over Meta Ads Manager and Shopify/WooCommerce architectures.
- Data-Driven Mindset: Deep understanding of e-commerce math, conversion funnels, and data analytics tools (GA4, Looker Studio, etc.).
- Problem Solver: Ability to look at a drop in website traffic or ad performance, diagnose the technical or strategic issue instantly, and deploy a fix.
- Understanding of Luxury Retail: Familiarity with how premium/ethnic wear is marketed to high-net-worth individuals (HNIs) in India and globally.
What We Offer
- A leadership role with high operational autonomy to scale a heritage brand.
- A direct revenue-share/incentive structure: As you push us past our ₹10 Lakhs target, your financial upside grows with the brand.
- Access to premium content, high-quality garment imagery, and a solid brand foundation built on authentic craftsmanship..
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Hybrid remote in Lucknow, Uttar Pradesh
