We are looking for a results-driven Digital Marketing Manager to lead and execute integrated paid and organic growth campaigns across all digital channels. In this role, you will own the strategy, planning, execution, and optimisation of performance marketing and organic growth initiatives, driving measurable business outcomes including traffic, leads, pipeline, and revenue.
You will work cross-functionally with creative, content, product, and analytics teams. This is a high-impact, hands-on role for a data-driven marketer who thrives in a fast-paced environment.
Job Description
Key Responsibilities
1. Paid Growth Campaigns
▸ Plan, launch, and optimise paid campaigns across Google Ads (Search, Display, Performance Max), Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic platforms.
▸ Manage media budgets efficiently, ensuring spend is allocated to the highest-performing channels, audiences, and creatives.
▸ Lead audience segmentation, bid strategy, ad copy testing, and landing page alignment for maximum conversion.
▸ Conduct rigorous A/B and multivariate testing on ad creatives, messaging, and targeting parameters.
▸ Monitor and report all campaign KPIs on a weekly and monthly cadence.
▸ Partner with creative teams to develop high-performing ad assets aligned with campaign objectives.
2. Organic Growth & SEO
▸ Own the organic search strategy, including technical SEO audits, on-page optimisation, and link-building initiatives.
▸ Develop and maintain a content calendar aligned with SEO priorities and audience intent.
▸ Collaborate with content writers and designers to produce SEO-optimised blogs, landing pages, and pillar content.
▸ Monitor keyword rankings, organic traffic trends, and domain authority metrics using tools like SEMrush and Google Search Console.
3. Campaign Strategy & Planning
▸ Develop integrated digital marketing strategies aligned with business goals.
▸ Create detailed campaign briefs, timelines, and plans for all digital initiatives.
▸ Identify growth opportunities through market research, competitor analysis, and audience insights.
▸ Manage the digital marketing calendar to ensure coordinated execution across paid and organic channels.
4. Analytics, Reporting & Optimisation
▸ Build and maintain live dashboards across Meta, Google, and GA4 for real-time performance visibility.
▸ Deliver weekly, monthly, and quarterly performance reports with actionable insights and recommendations.
▸ Use data to continuously iterate on campaigns, targeting, messaging, and channel mix.
▸ Implement and maintain UTM tagging, pixel tracking, and conversion tracking frameworks.
Qualifications & Experience
Essential
▸ 8–10 years of hands-on digital marketing experience, with a strong focus on both paid performance and organic growth.
▸ Proven track record of managing significant paid media budgets (INR 30L+ or equivalent) with measurable ROI.
▸ Deep expertise in Google Ads, Meta Business Suite, campaign management, and programmatic buying.
▸ Strong command of SEO fundamentals — technical, on-page, and off-page — and content-led growth strategies.
▸ Proficient in Google Analytics 4, Google Search Console, and SEMrush.
▸ Strong analytical mindset with the ability to translate data into actionable growth strategies.
▸ Excellent project management skills with the ability to manage multiple campaigns simultaneously.
▸ Experience in Performance Marketing, CRM & Lifecycle Marketing, WhatsApp Automation, Funnel Optimisation, Lead Nurturing, and Meta & Google Ads.
Education
▸ Bachelor's degree in Marketing, Business, Communications, or a related field.
▸ MBA or postgraduate qualification in Digital Marketing preferred.
Pay: ₹50,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
