• Outbound prospecting: Identify and target named accounts via email, LinkedIn, phone, and creative data sourcing - competitive displacement and whitespace expansion • AI agent building: Design and deploy outbound AI agents that automate account research, personalise outreach at scale, and run campaigns - you build the agent, the agent writes the emails • Campaign strategy: Develop and execute multi-channel outbound campaigns by vertical, geography, and persona - including event-triggered and intent-based campaigns • MarTech orchestration: Work across Apollo, Clay, LinkedIn Sales Navigator, email sequencing platforms, and AI tools to build target lists, enrich data, and automate workflows • Pipeline generation: Convert outbound activity into qualified pipeline - you're accountable for meetings set and pipeline created, not just dials made • Market intelligence: Feed real-time insights on prospect objections, competitor sightings, and messaging performance back to marketing and product • Experimentation: Test messaging hypotheses, sequences, and channels continuously - you optimise based on data, not intuition alone
