Job Description – Social Media Executive (FMCG)
Company: Mallinda's Protein India limited
Location: Noida
Department: Digital Marketing
Experience: 2–4 Years
Job Summary
Hey Way International is looking for a creative and result-oriented Social Media Executive to manage and grow our brand presence across digital platforms. The ideal candidate should have experience in planning, creating, and executing social media campaigns that increase brand awareness, engagement, and lead generation.
Key Responsibilities
- Plan, create, and manage content for Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Develop monthly social media content calendars aligned with marketing campaigns.
- Write engaging captions, hashtags, and social media copy.
- Coordinate with the Graphic Designer and Video Editor to create high-quality creatives and reels.
- Manage paid advertising campaigns on Meta (Facebook & Instagram) and assist with campaign optimisation.
- Monitor social media performance, engagement, and audience growth.
- Respond to customer comments, messages, and reviews professionally.
- Collaborate with marketing and sales teams to support product launches and promotional campaigns.
- Generate monthly performance reports and suggest improvements based on analytics.
- Coordinate with influencers and content creators for brand collaborations.
- Ensure consistent brand identity and communication across all digital platforms.
Required Skills
- Strong understanding of Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Experience with Meta Ads Manager and campaign optimisation.
- Knowledge of Google Analytics and social media insights.
- Familiarity with Canva, Adobe Photoshop, or similar creative tools.
- Strong copywriting and content creation skills.
- Knowledge of current social media trends, reels, and influencer marketing.
- Good analytical and reporting skills.
Eligibility Criteria
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 2–4 years of experience as a Social Media Executive, Digital Marketing Executive, or a similar role.
Compensation & Benefits
- Professional growth opportunities.
- Dynamic and collaborative work environment.
- Opportunity to work on multiple FMCG brands and product launches.
Interested candidates with relevant experience share their updated CV at [email protected] or whtsp at 8796577695
Pay: ₹25,000.00 - ₹35,000.00 per month
Experience:
- managing business social media accounts: 2 years (Required)
Work Location: In person
