We are looking for a highly creative and strategic Content Writer cum Content Strategist to join our digital marketing team. The ideal candidate should be capable of developing compelling content across multiple digital platforms while creating content strategies that align with client objectives, brand positioning, audience engagement, and lead generation goals.
This role requires a blend of exceptional writing skills, content planning expertise, market research capabilities, and a strong understanding of digital marketing trends.
Key ResponsibilitiesContent Strategy & Planning
- Develop and execute comprehensive content strategies for clients across various industries.
- Create monthly content calendars aligned with marketing objectives and campaign goals.
- Conduct audience research, competitor analysis, and content audits to identify opportunities.
- Define content themes, messaging frameworks, and storytelling approaches for brands.
- Collaborate with digital marketing, creative, and sales teams to align content initiatives with business objectives.
Content Creation & Copywriting
- Write high-quality, engaging, and persuasive content for:
- Social media platforms
- Websites and landing pages
- Blogs and articles
- Email marketing campaigns
- Video scripts and storyboards
- Digital advertisements
- Brochures, presentations, and marketing collateral
- Develop brand-specific tone of voice and maintain consistency across all communication channels.
- Create SEO-friendly content that improves organic visibility and search rankings.
Campaign Development
- Conceptualize content ideas for digital marketing campaigns, product launches, and promotional activities.
- Work closely with graphic designers, videographers, and AI content production teams to create impactful campaigns.
- Develop content narratives for AI-generated videos, motion graphics, and multimedia campaigns.
Performance & Optimization
- Monitor content performance using analytics tools.
- Generate content performance reports and recommend improvements.
- Optimize existing content based on engagement metrics, SEO insights, and audience behavior.
- Stay updated on industry trends, social media algorithms, and emerging content formats.
Pay: ₹30,000.00 - ₹40,000.00 per month
Application Question(s):
- Expertise in both English & Malayalam language
Experience:
- Similar Industry: 4 years (Required)
Work Location: In person
