Job Overview
The Senior Social Media Strategist is responsible for planning, executing, and optimizing social media strategies for multiple brands. The role focuses on building strong brand presence, increasing engagement, and driving measurable business results through strategic content planning and platform management.
This position requires a deep understanding of social media trends, audience behavior, content strategy, and performance analytics.
Experience Preferred
- 1-2 years of experience in Social Media Strategist.
- Experience working in a Digital Marketing Agency or Advertising Agency is highly preferred.
- Candidates with proven experience managing multiple brand accounts and leading content strategy will be given priority.
Key Responsibilities
Social Media Strategy & Planning
- Develop comprehensive social media strategies aligned with client business objectives.
- Plan monthly and quarterly content strategies across platforms such as Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
- Identify growth opportunities to increase reach, engagement, and brand awareness.
- Conduct competitor analysis and industry trend research to refine strategies.
Content Strategy & Direction
- Lead the content planning process including reels, carousels, posters, and campaign content.
- Work closely with copywriters, designers, and video editors to ensure high-quality content production.
- Ensure all content aligns with the brand voice, identity, and marketing objectives.
- Plan high-performing content formats including educational, storytelling, UGC, influencer collaborations, and trending content.
Campaign Management
- Plan and execute social media campaigns including product launches, brand campaigns, and promotional campaigns.
- Coordinate with the performance marketing team to align organic and paid strategies.
- Support influencer collaborations and campaign planning when required.
Analytics & Performance Tracking
- Monitor social media performance using analytics tools.
- Track key performance indicators such as engagement rate, reach, impressions, follower growth, and conversions.
- Generate monthly performance reports and provide insights for improvement.
- Optimize strategies based on performance data.
If you are interested in this opportunity, please send your CV and portfolio to [email protected] or WhatsApp 8606860900.
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
