We are looking for a performance-focused marketer who understands that running ads is not enough.
You will be responsible for generating high-quality leads, driving registrations, improving conversion rates and scaling campaigns profitably across platforms.
You will work closely with the creative, content, sales and business teams to build and optimise the complete acquisition funnel.
Key Responsibilities
- Plan, launch and manage paid campaigns across Meta Ads, Google Ads and other relevant platforms
- Drive lead generation and contestant registrations across India
- Develop audience targeting strategies based on age, gender, geography, interests and intent
- Manage campaign budgets and optimise towards CPL, CPA, conversion rate and overall acquisition cost
- Analyse campaign performance and identify opportunities for scaling
- Conduct A/B testing of creatives, audiences, copies, landing pages and CTAs
- Work with the creative team to develop high-converting ad creatives and concepts
- Track the complete funnel from Ad → Landing Page → Lead → Follow-up → Registration
- Monitor lead quality and work with the sales team to improve lead-to-registration conversion
- Set up and maintain conversion tracking, pixels, events and campaign analytics
- Prepare regular performance reports with actionable insights
- Identify underperforming campaigns and take corrective action quickly
- Research competitors, audiences, trends and new acquisition opportunities
- Help build scalable acquisition strategies for campaigns across 15 states and multiple contestant categories.
What We're Looking For
- 2–10 years of hands-on experience in Performance Marketing / Paid Media
- Strong practical experience with Meta Ads Manager and Google Ads
- Experience in lead generation and conversion-focused campaigns
- Strong understanding of CPL, CPA, CTR, CPC, CPM, CVR, ROAS and funnel metrics
- Ability to read data and make decisions based on performance
- Experience with campaign tracking and analytics
- Strong understanding of audience targeting and retargeting
- Ability to work with creative teams and give clear feedback on ad creatives
- Strong analytical and problem-solving skills
- Comfortable working in a fast-paced, target-driven environment
You Will Have an Advantage If You Have
- Experience with fashion, beauty, events, entertainment, education, luxury or personal-brand campaigns
- Experience running high-volume lead generation campaigns
- Experience with landing page optimisation and conversion funnels
- Experience with Google Analytics / GA4, Google Tag Manager and Meta Pixel
- Experience managing campaigns across multiple cities or states
- Experience scaling campaigns while maintaining lead quality
- Strong understanding of WhatsApp and CRM-based lead nurturing
What Success Looks Like
Your success will be measured by your ability to:
Increase qualified leads → Reduce acquisition costs → Improve registrations → Scale campaigns
You won't simply be judged by how many campaigns you launch.
You'll be judged by the business results those campaigns generate.
Why Join Lansky Productions?
You will get the opportunity to work on a national platform spanning 15 states, with the journey moving from contestant discovery and professional grooming to state-level competition and ultimately an international Grand Finale in Dubai.
This is an opportunity to work at the intersection of:
Fashion × Beauty × Entertainment × Digital Marketing × Events
If you love numbers, experimentation, growth and turning advertising budgets into measurable business outcomes, we'd like to meet you.
Pay: ₹18,000.00 - ₹70,000.00 per month
Experience:
- Performance marketing: 2 years (Preferred)
Location:
- Zirakpur, Punjab (Zirakpur) (Preferred)
Work Location: In person
