1. ABOUT BUURTZORG INDIA
BUURTZORG India is a pioneering Joint Venture Initiative of BUURTZORG Netherlands and Edugreen India, dedicated to delivering standard, patient-centric home healthcare services across India. Operating since 2017 in key metro and Tier-1 cities—including Kolkata, Varanasi, Lucknow, Bhubaneswar, Cuttack, and Hyderabad— BUURTZORG provides specialized Elderly Care, Post-Hospitalization Rehab Care, Palliative Care, Occupational/Physiotherapy, and Intensive Care Nursing directly at patients' homes through clinically trained nurses andcaregivers.
2. ROLE OVERVIEW
The Marketing Coordinator – B2B (Hyderabad) is a strategic market-expansion role responsible for establishing, nurturing, and growing B2B healthcare referral channels across Hyderabad's medical and corporate ecosystem. Moving beyond routine tele-sales, this role focuses on high-impact institution-level partnerships with multi-specialty hospitals, clinical specialists, corporate HRs, insurance partners, and Resident Welfare Associations (RWAs).
3. KEY RESPONSIBILITIES
B2B Channel & Referral Network Creation: Identify, map, and secure business tie-ups with multi-specialty hospitals, local nursing homes, diagnostic centers, day-care clinics, and senior living facilities across Hyderabad.
Doctor & Clinician Engagement: Conduct regular structured field visits to primary care physicians, surgeons,discharge planners, and hospital case managers to embed BUURTZORG as the preferred home care partner upon patient discharge.
Corporate & Community Outreach: Drive B2B2C and institutional wellness tie-ups with corporate HR departments, IT parks, and RWAs to organize community health drives and preventative home care programs.
Account Lifecycle Management: Manage the end-to-end B2B sales cycle—from prospecting and initial presentation to contract/MOU signing, account onboarding, and sustained monthly referral generation.
Operations Alignment & SLA Assurance: Coordinate closely with the clinical and operational teams to ensure seamless patient onboarding, adherence to service response SLAs, and flawless service execution.
Regional Marketing Activations: Coordinate localized B2B marketing initiatives, medical CME sponsorships, doctor engagement events, and targeted regional digital outreach via LinkedIn and local professional networks.
Market Intelligence & Reporting: Monitor competitor offerings in the Hyderabad healthcare market, track account-wise referral conversions, and report pipeline analytics to regional leadership during weekly performance reviews.
4. REQUIRED QUALIFICATIONS & EXPERIENCE
Educational Background Graduate in any stream; MBA / BBA in Marketing, Healthcare Management, or Allied Health Sciences preferred.
Work Experience 1 to 3 years of hands-on experience in B2B Marketing, Institutional Sales, or Business Development within Healthcare, Home Healthcare, Pharma, Diagostics or Medical Devices.
Language Skills Proficient in written and verbal English. Spoken fluency in Telugu and Hindi is mandatory for field negotiation and local clinician outreach.
Mobility & Travel High willingness to travel locally across Hyderabad for daily client, hospital, and clinical partner meetings.
Core Competencies Consultative selling, strategic key-account management, strong interpersonal networking, negotiation, and proficiency with CRM tracking tools.
5. COMPENSATION & OPERATIONAL TERMS
Job Type & Schedule Regular / Permanent, Full-time (Flexi-shift operational framework tailored for f field meetings).
Location Hyderabad, Telangana
Supervision & Reporting Direct supervision and reporting to the Location-Head (Hyderabad).
Remuneration Competitive Fixed Salary + Performance-linked monthly B2B incentive structure.
Benefits Commuting & travel allowance, official mobile reimbursement, and annual performance incentive eligibility.
Official Websites:
www.buurtzorgindia.com
www.buurtzorg.com
Pay: ₹11,434.22 - ₹53,291.99 per month
Benefits:
Work Location: Hybrid remote in Hyderabad, Telangana (Hyderabad, Hyderabad District)
