Job Description – Assistant Manager Sales
Department: Sales & Marketing
Position: Assistant Manager Sales
Industry: Hospitality / Hotel
Location: Mumbai, Powai
Reports To: Director of Sales
Job Purpose
To drive the hotel's revenue through effective sales strategies, business development, client relationship management, and corporate account acquisition while maintaining strong relationships with existing clients and ensuring achievement of assigned revenue targets.
Key Responsibilities
- Identify and develop new business opportunities across corporate, MICE, leisure, and other relevant market segments.
- Generate leads, conduct sales calls, client visits, presentations, and property inspections to promote the hotel.
- Develop and maintain strong relationships with corporate clients, travel agencies, event companies, and other business partners.
- Handle existing accounts and ensure regular follow-ups to maximize repeat business and revenue.
- Achieve monthly and annual room night, revenue, and business development targets.
- Prepare and submit proposals, quotations, contracts, and other sales-related documentation.
- Negotiate rates and commercial terms with clients within the approved guidelines.
- Coordinate with Front Office, Reservations, F&B, Banquets, and other departments to ensure smooth execution of client requirements.
- Follow up on corporate enquiries, group bookings, events, meetings, and conferences.
- Conduct market visits and monitor competitor activities, rates, packages, and promotions.
- Maintain an updated database of clients, prospects, sales calls, and business opportunities.
- Participate in sales blitzes, trade shows, exhibitions, networking events, and client engagement activities.
- Prepare regular sales reports, forecasts, and updates for the management.
- Monitor payment follow-ups and coordinate with the Finance team regarding outstanding accounts.
- Ensure adherence to the hotel's sales policies, brand standards, and business development strategies.
- Work closely with the Sales team to identify opportunities for upselling and cross-selling hotel facilities and services.
- Represent the hotel professionally during client meetings and external business engagements.
- Support the Director of Sales / Sales Manager in achieving overall departmental objectives.
Key Skills & Competencies
- Strong communication and interpersonal skills.
- Excellent sales, negotiation, and relationship-management abilities.
- Good knowledge of the local corporate and hospitality market.
- Target-oriented and result-driven approach.
- Strong presentation and networking skills.
- Ability to generate new business and convert leads into confirmed business.
- Good understanding of hotel operations and revenue-generating departments.
- Proficiency in MS Office and hotel sales/CRM systems.
- Strong follow-up and organizational skills.
- Ability to work independently as well as part of a team.
- Professional grooming and confident personality.
Qualification & Experience
Education:
- Bachelor's degree/diploma in Hotel Management, Hospitality Management, Business Administration, or a related field.
Experience in corporate sales, MICE, business development, and hotel room revenue will be preferred.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- New corporate account acquisition.
- Room nights and revenue generated.
- Conversion of sales leads and enquiries.
- Client retention and repeat business.
- Number of productive sales calls/client visits.
- MICE/group/event business generated.
- Collection and payment follow-up.
- Overall contribution to hotel revenue.
Personal Attributes
Proactive | Target-Oriented | Well-Groomed | Confident | Relationship-Focused | Persuasive | Result-Oriented
Work Location: In person
