Job Title: Sr. Admission Head / Business Development Manager (Admissions & Institutional Outreach)
Location: Mira Road (East), Mumbai
Reporting To: Sales Head
Target Portfolio: Pre-Primary to Grade 10 Admissions (Academic Year 2027–28)
Role Overview
The Business Development Manager is responsible for driving student enrolments by identifying, establishing, and scaling B2B partnerships and on-ground outreach programs across the target catchment (Mira Road, Bhayandar, Dahisar). This role spearheads institutional tie-ups, residential community activations, and lead-generation channels to feed the school’s admission pipeline.
Key Responsibilities
- Preschool & Daycare B2B Partnerships:
- Map, reach out to, and establish strategic alliances with standalone preschools and daycares lacking primary sections across Mira Road, Bhayandar, and Dahisar.
- Pitch and execute institutional tie-ups, including feeder agreements, campus barter programs (free auditorium/sports ground access for annual days/sports events), and field trip bus support.
- Organize inter-preschool events, mini-olympiads, and talent competitions on campus to drive qualified parent walk-ins.
- Residential Community & Society Outreach:
- Connect with Resident Welfare Associations (RWAs) and Managing Committees in high-density complexes (e.g., Kanakia Spaces, Beverly Park, Poonam Complex, Indralok) to secure permissions for canopy activations, STEM workshops, and brand placement.
- Coordinate the installation of branded community assets, including "No Parking" tow-away zone signboards at entry and fire gates.
- Mobilize satisfied current parents to act as society ambassadors to host localized weekend interaction desks.
- Commercial & Catchment Activations:
- Partner with high-footfall venues, including indoor play arenas, shopping malls, supermarkets (e.g., DMart, Thakur Mall), and family zones to execute lead-capture campaigns.
- Organize experiential open-house events and weekend campus walkthroughs in coordination with the in-house admissions counseling team.
- Pipeline & Funnel Management:
- Ensure consistent lead flow to tele-callers and counselors, tracking conversions from raw inquiry to paid admission.
- Maintain up-to-date documentation of institutional MoUs, society permissions, vendor schedules, and activation ROI.
Key Performance Indicators (KPIs)
Focus AreaKey Performance Indicator (KPI)B2B Alliances
Desired no of signed preschool partnership agreements per season.
Society Outreach
Society activations & 100+ branded gate placements
Lead Generation
Deliver Required qualified BTL/B2B inquiries across the admissions cycle
Direct Enrollment Impact
Directly support the achievement of the Yearly admission target
Candidate Requirements
- Education: Bachelor’s degree or Equvivalent experience in Sales
- Experience: 3+ years of proven business development or field sales experience in K–12 schools, ed-tech, preschool chains, or education franchises.
- Catchment Familiarity: Strong local understanding of the Mira-Bhayandar and Dahisar residential belts is highly preferred.
- Skills: Excellent verbal and written communication, persuasive negotiation, relationship management, and event execution capabilities.
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
