Job Type: Full-time
Experience: 4–8 years
Location: Remote / Hybrid
Industry: Dating / Social Networking / Consumer Tech
About the Role
We are looking for a highly driven Senior Growth Manager to lead the growth of our company, an upcoming Indian dating and social discovery app.
You will be responsible for building and executing growth strategies that increase user acquisition, engagement, matches, retention, referrals, and overall app growth. This role requires someone who can think strategically but is also comfortable executing campaigns hands-on.
Key Responsibilities
- Develop and execute the overall growth strategy for our company across digital, social, influencer, referral, partnership, and community channels.
- Drive new user acquisition and app installs while maintaining a strong focus on quality users.
- Build city-level growth strategies, starting with key markets such as Hyderabad, and expand into other Indian cities.
- Plan and execute performance marketing campaigns across Meta, Google, YouTube and other relevant platforms.
- Develop viral and referral growth campaigns to encourage users to invite friends and increase organic acquisition.
- Build and manage influencer and creator partnerships, especially with micro-influencers and dating/lifestyle creators.
- Develop campaigns focused on Gen Z and young Indian audiences.
- Work closely with the content and social media team to create growth-focused content, reels, memes, campaigns and promotional concepts.
- Track the complete user acquisition funnel, from impressions and clicks to installs, registrations, profile completion, swipes, matches and subscriptions.
- Improve activation, engagement and user retention through data-driven experiments.
- Identify opportunities to increase DAU, MAU, retention, matches and referrals.
- Conduct A/B testing of campaigns, creatives, onboarding flows, offers and growth initiatives.
- Monitor competitors and identify new growth opportunities in the Indian dating-app market.
- Develop partnerships with colleges, communities, events, brands, creators and local organizations to drive user acquisition.
- Build innovative campaigns that can generate organic/viral attention for our company.
- Manage and optimize the growth budget based on ROI and performance.
- Work with product, design, engineering and marketing teams to implement growth initiatives.
- Prepare weekly and monthly growth reports covering acquisition, activation, retention, engagement and revenue metrics.
- Set measurable growth targets and continuously experiment to achieve them.
Key Performance Indicators (KPIs)
The Senior Growth Manager will be measured on:
- New user registrations
- App installs and cost per install
- User acquisition cost (CAC)
- Profile completion rate
- Daily and monthly active users (DAU/MAU)
- User activation and engagement
- Match creation and messaging activity
- Day 1, Day 7 and Day 30 retention
- Referral and organic acquisition
- Influencer campaign performance
- Conversion to paid/Gold users
- Revenue and customer acquisition ROI
- Overall user growth
Requirements
- 4–8 years of experience in Growth Marketing, Growth Management, Performance Marketing, User Acquisition or Consumer Internet products.
- Experience growing a mobile app, startup, consumer-tech or social platform is highly preferred.
- Strong understanding of Meta Ads, Google Ads, analytics and performance marketing.
- Experience with influencer marketing, referral programs and organic growth.
- Strong knowledge of growth funnels, CAC, LTV, retention, conversion rates and cohort analysis.
- Strong analytical and data-driven decision-making skills.
- Ability to independently develop and execute growth experiments.
- Excellent communication and project-management skills.
- Startup mindset with a strong ownership mentality.
- Ability to work in a fast-paced environment and deliver measurable results.
Preferred Experience
Experience in any of the following industries will be an advantage:
- Dating apps
- Social networking
- Consumer apps
- E-commerce
- Fintech
- EdTech
- Gaming
- Community platforms
- D2C brands
What We Are Looking For
We are looking for someone who doesn't just run marketing campaigns, but can actually build a growth engine for our company.
The ideal candidate should be data-driven, creative, highly experimental and execution-focused, with the ability to turn ideas into measurable user growth.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: Remote
