Key Responsibilities
- Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK
- Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings , and event-forwarding frameworks.
- Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
- Manage Marketing Channel setup , processing rules, and attribution validation.
- Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
- Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
- Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
- Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau .
- Perform cohort, attribution, contribution, trend, and funnel analysis.
Collaborate with marketing, product, and technology teams to optimize measurement and personalization.
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Qualifications & Requirements
- Hands on experience in Adobe Tagging / Adobe Analytics .
- Strong hands-on experience with Adobe Launch, Adobe Web SDK , and modern tagging frameworks.
- Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.
- Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
- Strong understanding of data layers, XDM schemas, analytics governance , and data quality checks.
- Experience with Adobe Analytics Workspace and BI tools such as Tableau .
- Strong analytical, problem-solving, and communication skills.
Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).
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Preferred Skills & Certifications
- Adobe Analytics – Business Practitioner certification.
- Adobe Analytics Developer / Architect certification.
- Adobe Experience Platform (AEP) certification.
- Experience with Adobe Customer Journey Analytics (CJA) .
- Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.
