The Key Result Areas (KRA) for a Digital Marketing Specialist at CYC Group would typically include the following, based on standard industry expectations for similar roles:
1. Campaign Management & Execution
- Develop and execute digital marketing campaigns across channels like social media, email, SEO, SEM, etc., to drive awareness, leads, and sales.
- Optimize ongoing campaigns for better performance and cost-efficiency.
- Monitor and manage the budget for digital marketing campaigns to ensure maximum ROI.
2. SEO and Content Strategy
- Implement SEO best practices to enhance the company’s website ranking on search engines.
- Create or oversee content creation that aligns with the brand’s objectives and drives traffic.
- Analyze and optimize content for target keywords, improving visibility on search engines.
3. Social Media Management
- Develop a social media strategy aligned with the company’s brand voice and objectives.
- Schedule and manage posts, responding to inquiries, and interacting with followers to increase brand engagement.
- Monitor analytics to assess the effectiveness of social media efforts, including reach, engagement, and conversions.
4. Performance Analytics and Reporting
- Track and measure the effectiveness of digital marketing campaigns using tools like Google Analytics, social media insights, and email marketing platforms.
- Create detailed reports on campaign performance and present insights and recommendations for future campaigns.
- Conduct A/B testing and other forms of experimentation to continuously optimize digital marketing efforts.
5. Customer Engagement and Retention
- Develop strategies to engage and retain existing customers through email marketing, content, and targeted ads.
- Monitor customer feedback and reviews across platforms, ensuring customer satisfaction is maintained.
6. Collaboration and Strategy Alignment
- Collaborate with other teams such as content, design, and sales to ensure digital marketing campaigns align with overall company goals and branding.
- Stay informed about industry trends, new technologies, and digital marketing tools to implement cutting-edge strategies.
7. Lead Generation & Conversion Optimization
- Generate leads through online channels and convert them into customers through various marketing funnels.
- Implement conversion optimization strategies for landing pages, ads, and websites.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹32,000.00 per month
Work Location: In person
