Job Description
We are looking for a results-driven Performance Marketer with 2–3 years of hands-on experience in Google Ads and Meta Ads. The ideal candidate should be able to plan, execute, optimize, and scale paid advertising campaigns to generate quality leads and maximize ROI.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Create and optimize Meta Ads (Facebook & Instagram) campaigns.
- Perform keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and optimize based on KPIs.
- Track conversions using Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel.
- Prepare weekly and monthly campaign performance reports.
- Conduct A/B testing for ad creatives, audiences, and landing pages.
- Manage advertising budgets efficiently to improve ROAS and reduce CPA.
- Work closely with the design and content teams to develop high-performing creatives.
Required Skills
- 2–3 years of practical experience in Google Ads and Meta Ads.
- Strong understanding of campaign optimization and bidding strategies.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Knowledge of conversion tracking and remarketing.
- Good analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Preferred Qualifications
- Google Ads Certification is an added advantage.
- Meta Certified Digital Marketing Associate/Professional is a plus.
- Experience working in a digital marketing agency is preferred.
Salary
As per industry standards (based on experience and skills).
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
