About the Role
Swami Devi Dayal College is looking for a creative, strategic, and results-driven Social Media Manager to strengthen our digital presence and showcase our academic environment, campus life, achievements, events, and student success stories across social media platforms.
If you can turn everyday campus moments into engaging stories, compelling content, and high-performing social media campaigns, we'd love to hear from you!
Key Responsibilities Social Media Management
- Manage and grow the College's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop and execute a comprehensive social media strategy aligned with the College's branding and admission goals.
- Create and maintain monthly/weekly content calendars.
- Schedule, publish, and optimize content consistently across platforms.
Content & Storytelling
- Develop engaging captions, posts, reels, stories, and other social media content.
- Showcase campus life, academic achievements, faculty accomplishments, student activities, events, placements, workshops, and institutional milestones.
- Identify trending formats, sounds, hashtags, and content opportunities relevant to the education sector.
- Develop creative campaigns around admissions, events, festivals, achievements, and important institutional announcements.
Content Coordination
- Coordinate with photographers, videographers, graphic designers, faculty, students, and various departments to source content.
- Brief the creative team for social media requirements.
- Ensure content is visually appealing, accurate, timely, and aligned with the College's brand guidelines.
Analytics & Growth
- Monitor social media performance and prepare regular reports.
- Track reach, engagement, followers, views, leads, and other relevant KPIs.
- Analyze audience behavior and optimize content accordingly.
- Identify opportunities to improve organic reach, engagement, and brand visibility.
Admissions & Brand Promotion
- Support the admissions team through strategic social media campaigns.
- Create content that communicates the College's programs, facilities, achievements, placements, and USPs.
- Develop campaigns aimed at prospective students and parents.
- Monitor competitor institutions and identify relevant digital marketing trends.
What We're Looking For
- 2–4 years of proven experience in social media management, preferably in the education sector, agency environment, or a brand.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Excellent content writing and communication skills.
- Good understanding of social media analytics and performance metrics.
- Creative mindset with a strong eye for visual storytelling.
- Ability to identify and leverage social media trends.
- Strong organizational and coordination skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Basic knowledge of tools such as Canva, Meta Business Suite, CapCut, or similar platforms will be an advantage.
Why Join Us?
- Be part of a growing educational institution.
- Opportunity to build and strengthen the digital identity of a reputed college.
- Work closely with academic, administrative, and creative teams.
- Opportunity to bring fresh ideas and creativity to the institution's digital communication.
Ready to make education more engaging, one post at a time?
Apply Now!
Send your CV: [email protected]
Contact: 8264477612
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
