Territory Sales Manager (TSM) – Switches
Field Execution · District-based · Karnataka
AT A GLANCE
Function : Sales – Switches Category
Level : Executive / Senior Executive
HQ : District HQ (as assigned - various locations across Karnataka & Goa)
Reporting To : Product Head / State Head – Switches
Channel : Dealer + Distributor + Project
Experience : 3–8 years in Switches / Electrical / Wiring Accessories
ABOUT STURLITE
Sturlite Electric is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
THE ROLE
As a Territory Sales Manager, you are the face of Sturlite Switches in your district. You will work the counters, run dealer meets, build electrician relationships, and ensure our products are visible and moving. This is a high-ownership, high-activity field role - suited for someone who loves being out in the market and building relationships that convert.
WHAT YOU WILL DO
- Drive primary sales to dealers and distributors in the assigned district / territory on a weekly and monthly basis
- Conduct structured dealer visits, counter activations and product demonstrations to grow presence at the trade level
- Build relationships with architects, contractors, structural engineers and builders to unlock project opportunities
- Plan and execute dealer meets, training sessions and product launches in the territory; address groups with confidence
- Ensure scheme communication reaches the last mile - every dealer and sub-dealer should know the current offer
- Monitor secondary sales and sell-through at key counters; flag slow-moving stock and help dealers liquidate
- Execute trade marketing and visual merchandising plans to improve brand visibility at priority counters
- Collect secondary data, competitor activity, pricing information and trade feedback; report to State Head weekly
- Support new dealer / distributor appointments in the territory as directed by the State Head
- Coordinate with the Loyalty Executive to ensure electrician engagement is aligned with dealer activity
WHAT WE ARE LOOKING FOR
- 3–8 years of field sales experience in Switches, Wiring Accessories, Lighting, MCBs or allied electrical categories
- Strong existing connect with dealers and distributors in the assigned district; ability to open new relationships
- Comfort engaging with architects, electrical contractors and builders for project pipeline development
- Ability to conduct and address dealer meets, product demos and group presentations with confidence
- Organised and disciplined in field reporting - beat planning, call reports and data submissions done on time
- Basic proficiency in using mobile apps for reporting, order capture and loyalty programme tracking
- Willingness to be in the field 4–5 days a week; own two-wheeler preferred for intra-district movement
- Kannada language proficiency (required for Karnataka territories)
GOOD TO HAVE
- Prior experience at Havells, GM Modular, Legrand, Anchor (Panasonic), Roma/Crabtree or equivalent switches brands
- Exposure to project sales or influencer (electrician/contractor) engagement programmes
- Experience working under a loyalty app or trade activation programme
WHAT YOU WILL GET
- Competitive fixed salary with monthly performance incentives
- Joining at launch stage - early movers will have an advantage in career growth as the business scales
- Field conveyance and mobile reimbursement as per company policy
- Structured onboarding and product training before market deployment
WHO YOU WILL WORK WITH
You will report directly to the Product Head / State Head for your region and work in close coordination with the Loyalty Executive covering your district.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
