Job Type: Full-Time
Department: Marketing / Digital Marketing
Experience: Minimum 2 years
Reporting To: Digital Marketing Manager / Head of Marketing
Job Summary
TripFactory India is looking for a creative and performance-driven Social Media Executive to strengthen our social media presence and grow our digital audience.
The ideal candidate will be responsible for social media management, content creation, Instagram marketing, Facebook marketing, audience engagement, social media campaigns, and performance tracking. You will work closely with the marketing, content, design, and video teams to create engaging travel-focused content that increases brand awareness, website traffic, audience engagement, and social media-generated leads.
Key Responsibilities
- Manage and grow TripFactory’s presence across Instagram, Facebook, and short-form video platforms.
- Plan, create, and publish engaging Instagram Posts, Reels, Stories, Facebook Posts, and short-form videos (Reels/Shorts).
- Develop creative and trend-driven social media content relevant to the travel industry.
- Write engaging social media captions aligned with the company’s brand voice and communication style.
- Maintain a consistent, professional, and visually appealing social media feed.
- Manage daily social media posting schedules and content calendars.
- Monitor and respond to comments, direct messages, inquiries, and audience interactions.
- Respond promptly to leads and inquiries generated through social media channels.
- Support social media campaigns promoting travel packages, seasonal offers, group departures, travel deals, and promotions.
- Assist with social media contests, offers, engagement campaigns, and other audience-growth initiatives.
- Coordinate with graphic designers and video editors to develop creative assets.
- Monitor social media trends, viral content, and emerging travel topics and adapt relevant trends for TripFactory.
- Monitor competitor social media pages and analyze their content and engagement strategies.
- Track social media performance metrics including engagement rate, follower growth, reach, impressions, inquiries, and leads.
- Identify high-performing content and provide insights for improving future content and campaigns.
- Contribute to improving overall social media engagement, content quality, and lead generation.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Growth in social media followers and engagement rate
- Consistency and quality of social media content
- Increase in social media inquiries and leads
- Performance of social media campaigns and Reels
- Audience interaction and response time
- Reach and impressions across social media platforms
Required Qualifications & SkillsEssential Requirements
- Bachelor’s degree in any field.
- Minimum 2 years of experience in Social Media, Digital Marketing, Social Media Marketing, or a similar role.
- Strong understanding of Instagram, Facebook, and short-form video platforms.
- Strong creativity, content ideation, and social media storytelling skills.
- Basic knowledge of Meta Business Suite.
- Working knowledge of Canva or basic design tools.
- Strong written and verbal communication skills.
- Ability to identify trends and create relevant, engaging content.
Preferred / Desirable Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, IT, Computer Science, or a related field.
- Experience in travel, tourism, e-commerce, or lead generation.
- Basic knowledge of Meta Ads / paid social media advertising.
- Proficiency in English and Hindi; knowledge of an additional regional language will be an advantage.
- Experience with influencer marketing and influencer collaborations.
- Experience managing social media accounts for a brand or business.
Why Join TripFactory?
- Opportunity to work in the travel and tourism industry.
- Work on creative, trend-driven social media campaigns.
- Opportunity to contribute directly to brand growth, audience engagement, and lead generation.
- Collaborative environment working with marketing, content, design, and video teams.
Pay: ₹150,000.00 - ₹350,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
