Senior Meta Ads Expert
Experience: 1–2+ Years
Salary: ₹15,000 – ₹30,000 per month (as per skills & experience)
Location: Mansarovar, Jaipur
Job Type: Full-Time | On-Site
Profile Overview
We are looking for a results-driven Senior Meta Ads Expert with hands-on experience in managing and optimizing Facebook & Instagram advertising campaigns. The ideal candidate should have strong knowledge of campaign strategy, audience targeting, performance optimization, lead generation, and conversion-focused advertising.
Key Responsibilities
- Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop performance-driven campaign strategies based on business objectives.
- Manage campaign budgets and optimize CPL, CPA, CTR, ROAS, and conversions.
- Conduct audience research, segmentation, retargeting, and lookalike audience creation.
- Perform regular A/B testing of creatives, audiences, ad copies, placements, and campaign structures.
- Monitor campaign performance and identify opportunities for scaling and improvement.
- Analyze campaign data and prepare regular performance reports.
- Coordinate with the creative and social media teams for high-performing ad creatives and copies.
- Troubleshoot campaign issues, ad disapprovals, tracking problems, and performance drops.
- Stay updated with changes in Meta Ads Manager, policies, targeting, and optimization practices.
- Take ownership of campaign performance and work toward achieving defined business KPIs.
Required Skills
- 1–2+ years of practical experience in Meta/Facebook Ads.
- Strong hands-on experience with Meta Ads Manager.
- Good understanding of Lead Generation, Conversion, Traffic, Engagement, and Sales campaigns.
- Strong knowledge of audience targeting, retargeting, lookalike audiences, and campaign scaling.
- Understanding of Meta Pixel, Events, Conversion Tracking, and basic analytics.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets simultaneously.
- Good understanding of ad creatives, copywriting, and performance metrics.
- Ability to work independently and meet performance targets.
- Good communication and reporting skills.
Preferred Candidate
- Candidates with agency experience will be preferred.
- Candidates with experience handling multiple client accounts will have an advantage.
- Strong portfolio or proven campaign performance will be a plus.
What We Offer
- Competitive salary based on skills and experience.
- Opportunity to work on multiple industries and advertising campaigns.
- Growth-oriented work environment.
- Hands-on exposure to performance marketing and paid advertising.
- Career growth opportunities within the organization.
Work Location: Mansarovar, Jaipur
Job Type: On-Site | Full-Time
Pay: ₹15,000.00 - ₹30,000.00 per month
Application Question(s):
- What's your current CTC ?
Work Location: In person
