JOB DESCRIPTION – SENIOR DIGITAL MARKETING EXECUTIVE
Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Location: Gomti Nagar, Lucknow
Job Type: Full-Time | Work from Office + Client Meetings
Experience: Minimum 2 Years
Salary: ₹20,000 – ₹40,000/month + Performance-Based Incentives
Job Summary
Digi Epitome Technology is looking for an experienced, target-driven, and result-oriented Senior Digital Marketing Executive with strong knowledge of SEO, Social Media, Content Marketing, Meta Ads, Google Ads, Lead Generation, Business Development, Client Management, and Team Handling.
The candidate will be responsible for digital marketing strategy and execution, lead generation, client acquisition, campaign performance, team coordination, project delivery, and achieving monthly business and revenue targets.
Key ResponsibilitiesA. Digital Marketing & Campaign Management
- Plan and execute digital marketing strategies for brand visibility, lead generation, conversions, and business growth.
- Manage SEO, Social Media Marketing, Content Marketing, Meta Ads, and Google Ads.
- Plan, launch, monitor, and optimize paid campaigns for leads, conversions, CPL, ROI/ROAS, and lead quality.
- Conduct keyword research, competitor analysis, SEO audits, audience research, and performance tracking.
- Manage content calendars, blogs, website content, and social media content.
- Stay updated with digital marketing trends and use ChatGPT and AI tools for research, content planning, and marketing activities.
B. Lead Generation & Business Development
- Generate qualified leads through SEO, social media, paid advertising, networking, referrals, direct outreach, and other channels.
- Identify new business opportunities and potential clients.
- Conduct client meetings, presentations, requirement discussions, and negotiations.
- Prepare and share proposals, quotations, and service plans.
- Convert leads into business and contribute to monthly sales, business, and revenue targets.
- Generate new business, repeat business, referrals, and upselling opportunities.
C. Client & Project Management
- Handle existing and prospective clients professionally.
- Understand client requirements and ensure timely communication, approvals, feedback, and deliverables.
- Coordinate with internal teams to ensure timely and quality project delivery.
- Resolve client queries by coordinating with the relevant teams.
- Maintain strong client relationships and ensure client satisfaction and retention.
D. Team Handling & Coordination
Coordinate and manage:
- Developers
- SEO Executives
- Social Media Executives
- Graphic Designers
- Video Editors
- Assign daily, weekly, and project-specific tasks.
- Set priorities and deadlines and monitor task progress.
- Review work quality and ensure timely completion.
- Coordinate between clients and internal teams for smooth project execution.
E. Proposals, Invoicing & Payments
- Prepare business proposals, quotations, and service plans.
- Coordinate client invoicing as required.
- Follow up with clients for timely payments.
- Maintain records of leads, clients, proposals, invoices, payments, and project status.
F. Analytics & Reporting
- Track SEO, social media, Meta Ads, Google Ads, lead generation, and business performance.
- Monitor leads, conversions, campaign costs, ROI/ROAS, and revenue contribution.
- Prepare performance reports and recommend improvements.
- Monitor monthly targets and take corrective action where required.
Required Skills
- Digital Marketing Strategy & Execution
- SEO & Social Media Marketing
- Meta Ads & Google Ads
- Content Marketing
- Lead Generation & Business Development
- Client Handling & Client Meetings
- Proposal & Quotation Preparation
- Team Handling & Task Management
- Project Coordination
- Google Analytics / Google Search Console
- Campaign Analytics & Reporting
- ChatGPT & AI Tools
- Excellent Communication & Negotiation Skills
- Strong Follow-up & Time Management
- Target-Oriented & Result-Driven Approach
Eligibility
- Bachelor's degree in Digital Marketing, Marketing, Business Administration, Mass Communication, or a related field preferred.
- Minimum 2 years of relevant professional experience in Digital Marketing or a related role.
- Strong practical knowledge of SEO, Social Media, Meta Ads, Google Ads, Content Marketing, and Lead Generation.
- Experience in client handling, business development, campaign management, and team coordination.
- Comfortable with client meetings, presentations, negotiations, and business discussions.
- Ability to manage multiple clients, projects, campaigns, and teams.
- Strong analytical, communication, leadership, and problem-solving skills.
- Portfolio or proven digital marketing results preferred.
- Immediate joiners preferred.
Performance Expectations
- Achieve assigned monthly lead, sales, business, and revenue targets.
- Generate quality leads and improve lead quality, conversions, campaign performance, and ROI.
- Acquire new clients and contribute to company revenue growth.
- Generate repeat business, referrals, and upselling opportunities.
- Ensure timely and quality delivery of client projects.
- Maintain effective team coordination and productivity.
- Maintain strong client relationships and satisfaction.
- Contribute to overall business growth and profitability.
Benefits
- Performance-based incentives
- Career growth and learning opportunities
- Opportunity to work with Indian and International clients
- Exposure to Digital Marketing, IT Services, Sales, Business Development, and Client Management
- Opportunity to handle digital marketing campaigns and internal teams
- Professional and collaborative work environment
Work Details
Work Location: Gomti Nagar, Lucknow
Work Mode: In Person / Work from Office + Client Meetings
Contact: 9919452020
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
