Job Title – Lead Generation Specialist
Lead Generation Specialist – IT Services / International Markets
Experience
2–4 years in Lead Generation, Business Development, Inside Sales, IT Sales, or Client Acquisition
Location - Saltlake , Sector V
Employment Type - Full -time
About the Role
We are looking for a proactive and result-oriented Lead Generation Specialist to identify and engage potential international clients for our IT services and generate qualified business opportunities.
The ideal candidate should have strong experience in LinkedIn prospecting, international lead generation, cold outreach, and client engagement. The role will involve identifying decision-makers, initiating conversations, understanding business requirements, and generating qualified leads that can be converted into new clients and IT projects.
Key Responsibilities
- Identify and research potential international clients across target markets and industries.
- Use LinkedIn, LinkedIn Sales Navigator, email campaigns, databases, and other online platforms to identify prospective clients.
- Build and maintain a strong database of potential clients and decision-makers.
- Identify key contacts such as Founders, CEOs, CTOs, CIOs, HR Heads, Hiring Managers, and Procurement Managers.
- Conduct personalized outreach through LinkedIn, email, and other relevant channels.
- Generate qualified leads for IT services, software development, IT staffing, outsourcing, and technology solutions.
- Understand client requirements and identify potential project/business opportunities.
- Schedule introductory calls and meetings between qualified prospects and the Business Development/Sales team.
- Follow up consistently with prospects and maintain an active sales pipeline.
- Track lead generation activities, responses, meetings, and conversions using CRM or internal tracking systems.
- Research competitors, industries, companies, and emerging market opportunities.
- Achieve defined weekly and monthly lead-generation and meeting targets.
- Maintain professional and long-term relationships with prospects.
Required Skills
- Hands-on experience with LinkedIn lead generation and prospecting.
- Knowledge of LinkedIn Sales Navigator is preferred.
- Strong understanding of B2B lead generation and outbound sales.
- Excellent written and verbal communication skills.
- Ability to identify and approach international decision-makers.
- Good knowledge of cold emailing, LinkedIn outreach, and follow-up strategies.
- Strong research and analytical skills.
- Ability to qualify leads and identify genuine business opportunities.
- Target-oriented and self-motivated approach.
- Good proficiency in MS Excel/Google Sheets and CRM tools.
Preferred Experience
Candidates with experience in generating clients/projects for:
- IT Services & Consulting
- Software Development
- Web & Mobile Development
- IT Staffing / Recruitment
- SaaS / Technology Solutions
- Digital Transformation
- Outsourcing / Managed Services
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Number of new prospects contacted
- LinkedIn connections and response rate
- Qualified meetings/demos scheduled
- Client opportunities generated
- Conversion of leads into business opportunities
- Revenue/project pipeline generated
What We Offer
- Opportunity to work with international clients and markets.
- Exposure to global IT business development.
- Performance-based incentives.
- Career growth opportunities.
- Dynamic and growth-oriented work environment.
Ideal Candidate
The ideal candidate is someone who is confident in approaching international prospects, comfortable with LinkedIn-based prospecting, persistent with follow-ups, and motivated by generating new business opportunities and projects for an IT organization.
Working days - 5 days a week , Sat-Sun fixed off
Must be comfortable with rotational shift
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Provident Fund
Ability to commute/relocate:
- Bidhannagar, Kolkata, West Bengal: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Application Question(s):
- Are you comfortable in rotational shift , Day & Night both ?
- What is your current CTC ?
- What is your expected CTC ?
- What is your notice period ?
- How many years of working experience do you have as a lead gen specialist ?
Shift availability:
- Day Shift (Required)
- Night Shift (Required)
Work Location: In person
