Job Description : Key Account Manager (KAM) - SDA (small domestic home
Appliances)
Location: Gurugram
Accounts Handled: NKAM – Reliance Digital, Croma, Vijay Sales
Department: Sales / Modern Trade / Key Accounts
Reporting To: Lead – Modern Trade
Role Summary
The Key Account Manager (KAM) will be responsible for managing and growing business
with National Key Accounts including Reliance Digital, Croma, and Vijay Sales. The
role focuses on driving sales growth, strengthening relationships with key stakeholders,
ensuring product visibility, executing promotional activities, and achieving revenue and
profitability targets across assigned accounts.
Key Responsibilities
1. Account Management
- Manage end-to-end relationships with Reliance Digital, Croma, and Vijay Sales
corporate and regional teams.
- Develop and execute annual business plans for each key account.
- Drive revenue growth and ensure achievement of monthly, quarterly, and annual
sales targets.
- Monitor sell-in and sell-out performance across stores.
2. Business Development & Sales Growth
- Identify growth opportunities within existing accounts.
- Negotiate commercial terms, pricing, and promotional activities.
- Launch new products across accounts with effective placement strategies.
- Ensure optimal product assortment and availability across locations.
3. Trade Marketing & Promotions
- Plan and execute promotional campaigns, store activations, and seasonal offers.• Coordinate with marketing teams to implement brand visibility initiatives.
- Monitor ROI on promotions and ensure effective utilization of trade budgets.
4. Inventory & Supply Chain Coordination
- Ensure smooth order processing and timely replenishment.
- Monitor stock levels, ageing inventory, and slow-moving SKUs.
- Coordinate with supply chain teams to prevent stock-outs and excess inventory.
5. Relationship Management
- Build strong working relationships with buyers, category managers, and store
teams.
- Conduct regular business reviews with key account stakeholders.
- Resolve operational and commercial issues promptly.
6. Performance Tracking & Reporting
- Track daily/weekly/monthly sales performance.
- Prepare MIS reports, forecasts, and demand planning data.
- Analyze market trends, competition, and account performance metrics.
Key Performance Indicators (KPIs)
- Sales target achievement (% growth YoY)
- Account revenue and profitability
- Product availability and visibility
- New product launch success rate
- Market share growth within key accountsRequired Qualifications
- Bachelor’s degree in Business Administration, Marketing, or related field
- MBA (preferred but not mandatory)
Experience Required
- 5–10 years of experience in Key Account Management / Modern Trade Sales
- Prior experience handling Reliance Digital, Croma, or Vijay Sales is highly
preferred
- Experience in SDA (small domestic home Appliances), Modern Trade Retail
Sales
Key Skills Required
Functional Skills
- Negotiation & Commercial Planning
- Data Analysis & Reporting
Behavioral Skills
- Strong relationship-building ability
- Excellent communication and presentation skills
- High ownership and accountability
- Ability to work under pressure and meet deadlines
Stakeholders Managed
- Internal Teams: Sales, Supply Chain, Finance, Marketing• External Teams: Category Buyers, Regional Managers, Store Teams at Reliance
Digital, Croma, and Vijay Sales
Travel Requirements
- Frequent travel and occasional travel to other regions for account reviews and
store visits.
Preferred Industry Background
- SDA (small domestic home Appliances)
- Salary Bracket 10-14 Lacs (60k-90k Inhand Monthly)
- Person Who has already worked previously as KAM
- Have worked with global brands like KitchenAid and Breville as well as strong
local and international players such as Wonderchef, Morphy Richards, Philips
and AGARO) etc.
Pay: ₹1,000,000.00 - ₹1,400,000.00 per year
Work Location: In person
