Job Title: Performance Marketing Specialist (International Markets)
Experience: 1–5 Years
Employment Type: Full-Time
Location: Hybrid
About Us
We are a growing technology company providing Website Design, Web Development, Mobile App Development, Custom Software Development, Digital Marketing, AI Solutions, and Business Growth Services to clients across the United States and other international markets.
We are looking for a results-driven Performance Marketing Specialist who can generate high-quality leads, optimize campaigns, and maximize return on ad spend (ROAS).
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and other relevant platforms.
- Generate qualified international leads, especially from the United States.
- Manage lead generation campaigns for website design, software development, mobile app development, and digital marketing services.
- Conduct audience research and competitor analysis.
- Create and test multiple ad creatives, copy, and landing page strategies.
- Track campaign performance and prepare weekly and monthly reports.
- Optimize campaigns based on key metrics such as CTR, CPC, CPL, CPA, and ROAS.
- Implement remarketing and conversion optimization strategies.
- Work closely with the design, content, and sales teams to improve campaign performance.
- Stay updated with the latest trends in digital marketing, AI-powered advertising, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Required Skills
- 1–5 years of hands-on experience in Performance Marketing.
- Strong experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Experience in conversion tracking and campaign optimization.
- Good understanding of landing page optimization and lead generation.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication.
Preferred Skills
- Experience managing campaigns targeting the United States or other international markets.
- Knowledge of LinkedIn Ads and Microsoft Advertising.
- Experience with CRM platforms and marketing automation tools.
- Understanding of SEO, AEO, and GEO.
- Experience in the IT services, software, or digital agency industry.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Cost per Acquisition (CPA)
- Campaign ROI
Why Join Us?
- Opportunity to work with international clients.
- Work on exciting technology and software projects.
- Career growth in a fast-growing company.
- Performance-based incentives.
- Collaborative and learning-focused work environment.
If you are passionate about performance marketing and know how to generate high-quality international leads, we'd love to hear from you.
Work Location: Hybrid remote in Wakad, Pune, Maharashtra
