Job Summary
The Sales Manager is responsible for driving retail sales, achieving revenue targets, expanding market presence, managing distributor/dealer relationships and leading the retail sales team. The role focuses on increasing store productivity, ensuring excellent customer service, implementing sales strategies, and maximizing profitability.
Key Responsibilities
Sales & Business Development
- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive revenue growth across retail stores and distribution channels.
- Identify new business opportunities and expand the customer base.
- Monitor market trends, competitor activities, and customer preferences.
- Plan and implement promotional campaigns to increase footfall and sales.
Team Management
- Lead, motivate, and mentor the retail sales team.
- Set sales targets and KPIs for team members.
- Conduct regular performance reviews and coaching sessions.
- Coordinate training programs to improve product knowledge and selling skills.
- Ensure proper staffing and workforce planning.
Store Operations
- Monitor store performance and productivity.
- Ensure visual merchandising standards are maintained.
- Coordinate with operations to ensure stock availability.
- Minimize stock loss and improve inventory turnover.
- Ensure compliance with company policies and SOPs.
Dealer Relationship Management
- Build and maintain strong relationships with key dealers.
- Resolve dealers’ complaints promptly and professionally.
- Ensure high levels of dealer’s satisfaction and retention.
- Develop dealer engagement initiatives to increase repeat business.
Sales Planning & Reporting
- Prepare monthly sales forecasts and budgets.
- Analyse sales performance and recommend improvement strategies.
- Maintain accurate MIS reports and sales dashboards.
- Present performance reports to senior management.
- Monitor conversion rates, average bill value, and customer acquisition metrics.
Inventory & Coordination
- Coordinate with procurement and warehouse teams for timely stock replenishment.
- Monitor fast-moving and slow-moving inventory.
- Ensure optimum inventory levels across stores.
Key Performance Indicators (KPIs)
- Achievement of sales targets.
- Revenue and profit growth.
- Store productivity.
- Average transaction value.
- Conversion ratio.
- Inventory turnover.
- Team productivity.
- Sales growth by category.
- New clients acquisition.
Required Qualifications
- Bachelor’s degree in business administration, Marketing, Commerce, or a related field.
- MBA (Sales/Marketing) preferred.
Experience
- 5–8 years of experience in retail sales.
- At least 2–3 years in a managerial role.
- Experience in apparel, fashion, lifestyle, FMCG, consumer durables, or retail chains is preferred.
Required Skills
- Strong sales and negotiation skills.
- Leadership and team management.
- Excellent communication and interpersonal skills.
- Customer relationship management.
- Sales forecasting and business planning.
- Data analysis and MIS reporting.
- Inventory management.
- Problem-solving and decision-making.
- Time management and organizational skills.
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
