Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The India Channel & Partner Communications Marcom team is responsible for all marketing communications and customer experiences across Apple’s indirect channels in India. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple’s brand and creative standards of excellence.
Description
As we grow our business in India, we are seeking an exceptional individual who can operate successfully in our exciting fast-paced environment and lead our Channel and Partner Communications team. Key responsibilities include:
- Leading the team responsible for driving the ambition for Apple’s presence in the channel environments, drive integrated partner marketing plans, and representing groups on the India Marcom Leadership Team
- Lead innovative partner strategies and impactful communications for Apple products and services through a deep understanding of the Apple brand, our partners’ brands, commercial priorities, market trends and challenges
- Synthesizing annual partner plans at the local (Geo) level and identifying key opportunities to feed the Marketing planning review process
- Responsible for understanding and sharing insights pertaining to key business partners across a variety of routes to market
- Drive planning and creative execution of Apple-led communications & experiences (product launches, refreshes, campaign extensions) in Channel, ensuring on-time delivery, seamless execution and ongoing learnings and insights. Raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand
- Driving cross-functional alignment internally with world wide (WW) channel functions and sales, and externally with partners
- Define clear annual sales and marketing plans for key partners by working closely with key sales account managers to define not only better branded merchandising solutions throughout a partner's retail estate, but also better integrated communications to support initiatives
- Implementing measurement frameworks and ways to analyse and optimise the success of initiatives
- Building excellent collaborative working relationships with internal and external stakeholders and demonstrate influence by aligning disparate points of view to find shared areas of focus
- Participating in cross-functional annual planning to define opportunities in channel that support organizational goals
- Close partnership with the WW Channel and WW Partner Communications leads to ensure ongoing alignment of platforms and content across all routes to markets
Preferred Qualifications
A deep understanding of digital platforms in India, provide guidance on consumer journeys to drive platform engagements and content innovations
Understanding of offline and online retail environments in India across different cities and types of routes to markets; ability to drive strategic points of view
Capable of seeing the bigger picture and orchestrating projects to the end
Proven experience of strong leadership skills at all levels of a global organisation, working with and inspiring a large team
Extensive experience in, brand communications (ATL and BTL), and an understanding of full funnel communications
A strong strategic problem solver, capable of influencing senior stakeholders, both internally and externally
Excellent judgement and instinct for creative work to feedback real time on partner campaigns and creative concepts
Experienced in partnering with, and building productive relationships with creative teams
Proven flexibility/adaptability to change in dynamic environments and working as a member of a strong team
Strong attention to detail and results orientation
Experience working with third parties, to influence, inform and guide their creative efforts
Knowledge of channel marketing disciplines, including visual merchandising, retail marketing/campaigns, POS, and customer-engagement programs
Minimum Qualifications
15+ years experience in a marketing/advertising agency or in-house marketing communications organisation
Experience leading and developing large inter-disciplinary teams
