About Us:
Instabyte Solutions is a growing digital solutions company based in Zirakpur, committed to helping businesses scale their online presence through innovative strategies and cutting-edge technology. We are looking for a passionate and results-driven PPC Expert to join our dynamic marketing team.
Key Responsibilities:
- Plan, create, manage, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram) platforms.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance.
- Monitor campaign budgets, bidding strategies, and ad performance to ensure optimal ROI.
- Create and test ad copies, creatives, landing page recommendations, and audience segments.
- Track and analyze campaign performance using Google Analytics, Google Ads, Meta Ads Manager, and other reporting tools.
- Generate regular performance reports with actionable insights and recommendations.
- Implement A/B testing strategies to improve click-through rates, conversions, and overall campaign effectiveness.
- Stay updated with the latest PPC trends, platform updates, and digital advertising best practices.
- Collaborate with designers, content creators, and developers to create high-performing campaigns.
Skills & Requirements:
- Proven experience in PPC/Digital Advertising (minimum 1 year preferred).
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of campaign structures, conversion tracking, remarketing, and audience targeting.
- Experience with Google Analytics, Google Tag Manager, and reporting tools.
- Ability to analyze data and make performance-driven decisions.
- Strong communication and problem-solving skills.
- Detail-oriented with excellent time management and multitasking abilities.
- Google Ads or Meta certifications will be an added advantage.
Perks & Benefits:
- Friendly and collaborative work environment
- Opportunity to work on diverse projects across industries
- Continuous learning and skill development opportunities
- Competitive salary based on experience and expertise
- Performance-based growth opportunities
- Flexible working hours (if applicable)
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
