Job Description – Digital Marketing Executive
Position: Digital Marketing Executive
Department: Marketing
Location: Mumbai (Head Office)
Experience: 1–3 Years
About the Role
Wrap2Earn is looking for a proactive and detail-oriented Digital Marketing Executive to support our marketing and brand-building initiatives. The ideal candidate should have experience in digital marketing, content coordination, PR, email marketing, social media, and client communication.
This role requires excellent coordination skills and the ability to work closely with internal teams, clients, agencies, media partners, and creative resources to execute marketing campaigns efficiently.
Key ResponsibilitiesPublic Relations (PR)
- Coordinate with PR agencies and media partners for brand visibility initiatives.
- Assist in drafting press releases, media notes, and PR briefs.
- Track media coverage and maintain PR reports.
- Identify relevant media opportunities for campaigns and company achievements.
Awards & Industry Recognition
- Research relevant industry awards and recognition opportunities.
- Coordinate campaign data, case studies, creatives, and supporting documents.
- Prepare and submit award nominations within timelines.
- Maintain an annual awards submission calendar.
Newsletter & Email Marketing
- Plan and coordinate monthly newsletters.
- Work with the design and content teams to develop email campaigns.
- Manage email marketing platforms (Mailchimp or similar).
- Track campaign performance, including open rates, CTR, and engagement.
Client Coordination
- Coordinate with clients for video shoots, testimonials, campaign coverage, and case studies.
- Manage shoot schedules, approvals, logistics, and communication.
- Ensure all required assets and information are available before production.
- Act as the point of contact between clients, creative teams, and production partners.
Social Media & Content Marketing
- Coordinate the creation of social media posts, videos, reels, and campaign content.
- Prepare content briefs for designers and video editors.
- Maintain content calendars and publishing schedules.
- Monitor content performance and recommend improvements.
- Research trends and contribute content ideas.
Google Business Profile (GMB)
- Manage and optimize Google Business Profiles.
- Publish regular updates, posts, offers, and announcements.
- Monitor customer reviews and coordinate responses.
- Track profile performance and local search visibility.
- Ensure all business information remains updated and accurate.
Required Skills
- 1+ year of experience in Digital Marketing or Marketing Coordination.
- Strong written and verbal communication skills.
- Experience managing LinkedIn, Instagram, Facebook, and YouTube.
- Knowledge of email marketing platforms (Mailchimp or similar).
- Strong project coordination and stakeholder management skills.
- Basic understanding of PR, branding, and content marketing.
- Proficiency in Microsoft Office and Google Workspace.
Preferred Skills
- Experience working with agencies, media partners, or production teams.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Experience in B2B Marketing, Advertising, Media, or the OOH Advertising industry.
- Understanding of social media analytics and reporting.
Key Competencies
- Excellent communication and coordination skills.
- Strong attention to detail.
- Organized and deadline-oriented.
- Self-driven with a proactive approach.
- Creative mindset with problem-solving abilities.
- Ability to work effectively in a fast-paced environment.
Why Join Wrap2Earn?
- Opportunity to work with leading brands across India.
- Exposure to integrated advertising campaigns across multiple media.
- Collaborative and growth-oriented work culture.
- Opportunities to learn, innovate, and build your marketing career.
Pay: ₹8,086.00 - ₹25,542.68 per month
Benefits:
- Leave encashment
- Life insurance
- Provident Fund
- Work from home
Application Question(s):
- What is your Current CTC?
- What is your Expected CTC?
- What is your notice period?
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
