Job Description
Job Title: ServiceNow Marketing Specialist
Working Hours: US business hours
Location: India (Remote)
Role Overview
Work4Flow is seeking a results-driven ServiceNow Marketing Specialist who can independently plan and execute product marketing and digital campaigns. In this role, you will develop a deep understanding of our ServiceNow offerings, craft compelling product messaging, create demo and explainer scripts, and execute multi-channel digital marketing campaigns targeting the US market. You will work closely with leadership, product, engineering, and design teams to strengthen Work4Flow’s brand presence, support sales initiatives, and drive qualified lead generation.
Key Responsibilities
Product Marketing & Messaging
Develop a strong understanding of Work4Flow’s ServiceNow solutions by collaborating with product and engineering teams
Translate technical features into clear, customer-focused value propositions
Support product launches with positioning, messaging frameworks, and campaign assets
Content & Script Development
Write demo scripts, explainer video scripts, and product walkthrough content
Create high-quality content for LinkedIn, website pages, landing pages, email campaigns, and sales presentations
Collaborate with designers and video editors to develop engaging marketing assets
Digital Marketing Execution
Plan and manage LinkedIn ad campaigns (audience targeting, performance optimization)
Execute Google Search campaigns and manage keyword strategies
Implement SEO strategies including keyword research, on-page optimization, and off-page activities
Track campaign performance and provide actionable insights
Marketing Planning & Strategy
Develop and manage monthly content calendars
Support product launch campaigns
Build and manage email marketing workflows
Conduct competitor and market research to enhance positioning and brand visibility
Cross-Functional Collaboration
Work closely with leadership, designers, video editors, and external partners
Support creation of marketing assets for webinars, events, and customer outreach initiatives
Required Skills & Qualifications
1–3 years of experience in digital marketing or content marketing (preferably in SaaS or B2B technology)
Experience working with US-based clients or targeting US markets
Familiarity with the ServiceNow ecosystem (preferred)
Hands-on experience with LinkedIn Ads, Google Ads, and SEO
Experience using HubSpot or similar CRM/marketing automation platforms
Strong English writing and communication skills
Ability to understand technical concepts and translate them into marketing messaging
Ability to independently manage campaigns and content end-to-end
Comfortable working during US business hours
Pay: ₹400,000.00 - ₹800,000.00 per year
Benefits:
Work Location: Remote
