Job Description – Content Writer (Real Estate)
Company: Axiom Landbase Pvt. Ltd.
Location: Gurugram, Haryana
Employment Type: Full-Time (Work from Office)
Experience: 1–2 Years
About Axiom Landbase
Axiom Landbase is a trusted real estate consulting firm specializing in premium residential and commercial properties across Delhi-NCR. We are committed to helping clients make informed investment decisions through transparency, market expertise, and exceptional customer service.
Position Overview
We are seeking a passionate and creative Content Writer to join our Marketing Team. The ideal candidate will be responsible for creating compelling, informative, and SEO-friendly content that strengthens our brand presence, generates quality leads, and engages potential homebuyers and investors.
Key Responsibilities
- Create engaging content for property listings, project descriptions, brochures, and company profiles.
- Write SEO-optimized blogs, articles, and website content focused on real estate, investment opportunities, and market trends.
- Develop compelling copy for social media platforms, digital advertisements, email campaigns, and WhatsApp marketing.
- Prepare scripts for property walkthrough videos, promotional reels, and YouTube content.
- Research developers, projects, locations, pricing, amenities, and market updates to create accurate and valuable content.
- Collaborate with the Sales, Digital Marketing, and Design teams to execute marketing campaigns.
- Ensure consistency in brand messaging across all communication channels.
- Proofread and edit content for grammar, clarity, tone, and accuracy.
- Stay updated with the latest real estate market trends and competitor activities.
Required Skills
- Excellent written and verbal communication skills in English and Hindi.
- Strong creative writing, copywriting, and storytelling abilities.
- Good understanding of SEO, keyword research, and content optimization.
- Ability to simplify complex real estate information into customer-friendly content.
- Experience with AI tools such as ChatGPT or Gemini for content ideation and productivity.
- Familiarity with WordPress, Google Docs, and Microsoft Office is an advantage.
- Strong research skills with keen attention to detail.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- 1–3 years of experience in content writing, preferably in the real estate, digital marketing, or advertising industry.
- A portfolio showcasing blogs, website content, social media posts, or marketing copy.
Key Deliverables
- Website Content
- Property Descriptions
- Project Landing Pages
- SEO Blogs
- Social Media Captions
- Meta & Google Ad Copy
- Email Campaigns
- WhatsApp Marketing Content
- Video & Reel Scripts
- Company Profiles
- Newsletters
- Investor & Buyer Guides
Key Performance Indicators (KPIs)
- Timely delivery of assigned content.
- Growth in website traffic through SEO content.
- Engagement across social media platforms.
- Lead generation from content marketing initiatives.
- Search engine ranking improvements.
- Content quality, originality, and accuracy.
- Conversion performance of landing pages and marketing campaigns.
What We Offer
- Opportunity to work with leading real estate developers across Delhi-NCR.
- A collaborative, performance-driven work culture.
- Professional growth and learning opportunities.
- Exposure to branding, digital marketing, and content strategy.
- Competitive salary with performance-based incentives.
Interested candidates can share their updated resume along with writing samples/portfolio.
Pay: ₹10,564.50 - ₹20,000.00 per month
Benefits:
Work Location: In person
