Digital Marketing Executive (Performance Marketing)
Company: Vyoncut Machinery
Location: Ambattur, Chennai
About the Role
We are looking for a result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns that generate high-quality leads for our CNC Laser, Plasma, and Oxy Fuel Cutting Machines.
The ideal candidate should have hands-on experience with Meta Ads and Google Ads and be capable of improving campaign performance to maximize lead generation and ROI.
Key Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) Ads campaigns.
- Plan, create, and optimize Google Ads campaigns (Search, Display & Performance Max).
- Generate high-quality B2B leads through digital marketing campaigns.
- Monitor campaign performance and improve ROI.
- Perform keyword research and audience targeting.
- Create compelling ad copies and creatives.
- Track leads using Meta Pixel, Google Analytics, and conversion tracking tools.
- Coordinate with the Sales Team to improve lead quality and conversions.
- Manage landing pages and optimize conversion rates.
- Prepare weekly and monthly campaign performance reports.
- Stay updated with the latest digital marketing trends.
Requirements
- Qualification: MBA (Marketing) / BBA / Any Graduate with Digital Marketing Certification.
- Experience: 2–5 years in Digital Marketing or Performance Marketing.
- Hands-on experience in Meta Ads Manager.
- Hands-on experience in Google Ads.
- Knowledge of Google Analytics (GA4) and Google Tag Manager (preferred).
- Understanding of SEO fundamentals is an advantage.
- Experience in B2B lead generation is preferred.
- Strong analytical and communication skills.
- Ability to manage advertising budgets effectively.
Preferred Skills
- Meta Ads
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Lead Generation
- Performance Marketing
- Canva (Basic)
- Excel & Reporting
- Copywriting for Ads
Job Details
- Position: Digital Marketing Executive (Performance Marketing)
- Employment Type: Full-Time
- Location: Ambattur, Chennai
- Working Hours: 9:00 AM – 6:00 PM
- Weekly Off: Sunday
Pay: ₹10,229.97 - ₹35,941.46 per month
Benefits:
- Cell phone reimbursement
- Paid time off
Work Location: In person
