Department: Digital Marketing
Job Location: Goregaon (west), Mumbai
Key Responsibilities:
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Responsible for generating revenue and achieving growth targets.
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Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
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Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
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Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
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Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
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Regular usability checks for English and other language websites for maximum localization impact.
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Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
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Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
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Evaluate and finalize all design-related tasks.
Keyskills
Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.
Pre-requisites/key characteristics and skills required:
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Proven experience in Digital Marketing.
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MBA from a reputed institute (preferred)
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Sound knowledge and hands-on experience in SEO, Organic Marketing, and experience in revenue generation.
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Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success.
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Excellent analytical skills and ability to assess market trends, growth possibilities, and areas of concern.
- Ability to ideate and engage existing clients and prospective clients through email marketing
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Excellent verbal and written communication skills
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Knowledge of using MS Office and the ability to acclimatize to different technical tools used in the organization
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Knowledge of HTML, JavaScript, CSS (added advantage)
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