S
enior Executive - Digital Marketing
E
xperience : 4-6Years
Location : Remote
Requirements
-
4- 6 years of experience in digital marketing with strong hands-on expertise in SEO (technical and content), Google Ads, paid social campaigns and email marketing.
- Demonstrated proficiency in Google Ads, Meta Ads, LinkedIn Ads, SEO, email marketing platforms, and Google Analytics.
- Proven ability to independently diagnose and resolve SEO, email and ad campaign performance issues.
- Experience planning, executing, and optimizing email campaigns, including newsletters, drip campaigns, lead nurturing, and conversion-focused emails.
- Experience managing and optimizing WordPress-based websites.
- Hands-on experience leveraging AI tools for campaign optimisation, automation, email personalisation and content creation.
- Strong visual and design sensibility, with the ability to guide and review creative direction.
- Exceptional attention to detail across all marketing deliverables.
- Project management experience, with a proven track record of improving team performance and delivery.
- Excellent verbal and oral communication skills.
- Experience in managing a team.
Required Skills:
-
Plan, develop, and execute integrated digital marketing campaigns across SEO, SEM, Paid Social, Email Marketing, Display Advertising, and Content Marketing.
- Own end-to-end email marketing initiatives, including campaign planning, list segmentation, automation workflows, subject line testing, and performance optimization.
- Collaborate closely with creative and technical teams to drive website enhancements, landing page development, A/B testing, email-to-landing page funnel optimization, and conversion improvements.
- Present digital marketing strategies, performance reports, and actionable insights to internal and external stakeholders regularly.
- Monitor, analyse, and optimise campaign performance across SEO, paid media, and email marketing using tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, email marketing platforms, and related tools.
- Prepare weekly and monthly performance reports with clear insights and data-driven recommendations, including email engagement and conversion metrics.
- Create and oversee the development of digital content, including blogs, email campaigns, social media posts, advertisements, and website copy.
- Identify growth opportunities and optimization strategies to improve campaign performance, email engagement, and ROI continuously.
