Growth Marketing Executive
Location: Sector 44, Noida
Employment Type: Full-time (Work from Office)
About Nurturers
Nurturers Centre for Diverse Learners is a leading multidisciplinary therapy centre in Noida dedicated to helping children with diverse learning and developmental needs reach their fullest potential. Our team of Special Educators, Occupational Therapists, Speech Therapists, Psychologists, and Behaviour Therapists work together to provide evidence-based, child-centred interventions.
As we continue to grow, we are looking for a passionate and result-oriented Growth Marketing Executive who can take ownership of our digital marketing initiatives, website, and online presence to help generate quality enquiries and build the Nurturers brand.
Key Responsibilities
Performance Marketing
- Plan, execute and optimise Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and continuously improve ROI and lead quality.
- Manage advertising budgets efficiently.
- Conduct A/B testing for ad creatives, copy, audiences and landing pages.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager and Meta Pixel.
- Prepare weekly and monthly performance reports with actionable insights.
Search Engine Optimisation (SEO)
- Develop and execute on-page and off-page SEO strategies.
- Perform keyword research and competitor analysis.
- Improve organic rankings for relevant keywords.
- Optimise website content, metadata, page structure and internal linking.
- Build high-quality backlinks using ethical SEO practices.
- Monitor SEO performance and recommend improvements.
Website Management
- Manage and maintain the company website on a regular basis.
- Create and update webpages, blogs and landing pages.
- Upload images, videos and other website content.
- Manage WordPress plugins, backups and routine website maintenance.
- Ensure the website remains secure, responsive and user-friendly.
- Implement tracking codes including Google Analytics, Google Tag Manager and Meta Pixel.
- Improve website speed and conversion rates.
- Coordinate with external freelancers or agencies for advanced technical development work whenever required.
Content & Digital Growth
- Work closely with the content team to improve organic traffic and engagement.
- Suggest new landing pages and website improvements based on campaign performance.
- Identify opportunities to improve lead generation and conversion rates.
- Stay updated with the latest digital marketing trends, AI tools and industry best practices.
Required Skills
- Strong hands-on experience with Google Ads.
- Strong hands-on experience with Meta Ads Manager.
- Good understanding of SEO (On-page, Off-page and Technical SEO fundamentals).
- Experience with Google Analytics (GA4), Google Tag Manager and Google Search Console.
- Experience managing WordPress websites.
- Ability to create and optimise landing pages.
- Basic understanding of HTML and CSS.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
- Ability to work independently and take ownership.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Applications or a related field.
- 2–5 years of experience in Digital Marketing, Performance Marketing or Growth Marketing.
- Google Ads and Google Analytics certifications will be an added advantage.
- Experience working with healthcare, education or other service-based businesses will be preferred.
What Success Looks Like
The ideal candidate should be able to:
- Increase qualified enquiries through digital channels.
- Improve Google search rankings for targeted keywords.
- Reduce cost per lead while improving lead quality.
- Continuously optimise website performance and conversion rates.
- Maintain an up-to-date, high-performing website.
- Take complete ownership of Nurturers' digital growth initiatives.
Why Join Nurturers?
- Opportunity to make a meaningful impact in the lives of children with diverse learning needs.
- High ownership with the freedom to implement new ideas.
- Work directly with the leadership team.
- Opportunity to build and scale the complete digital marketing function.
- Collaborative, supportive and growth-oriented work environment.
- Performance-based career growth and incentives.
Compensation
Salary will be commensurate with experience, skills and demonstrated performance.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
