Job description:
Sales & Business Development Executive
About the Role
We are looking for a motivated, proactive, and result-oriented Sales & Business Development Executive to join our team. The candidate will be responsible for generating new business opportunities, promoting our software products and IT services, managing client relationships, and converting qualified leads into successful customers.
The ideal candidate should have excellent communication and interpersonal skills, a strong business development mindset, and the ability to understand customer requirements and recommend suitable software solutions.
Key Responsibilities:
1. Lead Generation & New Business Development
- Identify and generate new sales leads through multiple channels.
- Research potential customers, target industries, and new business opportunities.
- Build, manage, and maintain a healthy sales pipeline.
- Conduct cold calling, email outreach, LinkedIn outreach, networking, and other business development activities.
- Identify companies and businesses that can benefit from the company's software products and IT services.
- Qualify leads based on business requirements, budget, and potential.
2. Software Product & IT Services Sales
- Develop a strong understanding of the company's software products, features, benefits, pricing, and services.
- Conduct product presentations and demonstrations for prospective customers.
- Understand customer business requirements and recommend appropriate software solutions.
- Prepare quotations, proposals, and commercial documents in coordination with the management and technical team.
- Negotiate with prospects and work towards successful deal closure.
- Follow up consistently with prospects throughout the sales cycle.
3. Client Communication & Follow-ups
- Communicate professionally and effectively with prospective and existing clients.
- Schedule product demonstrations, meetings, and business discussions.
- Maintain regular and timely follow-ups with leads and prospects.
- Understand client concerns, requirements, and objections and provide appropriate solutions.
- Coordinate with the technical/project team whenever required to address client requirements.
- Maintain clear and professional communication throughout the sales process.
4. Business Development & Market Expansion
- Identify new markets, industries, and customer segments for business growth.
- Develop and implement strategies to increase software product and IT service sales.
- Build strong relationships with potential clients, business partners, and other stakeholders.
- Explore opportunities for recurring business, upselling, and cross-selling.
- Monitor competitor offerings, pricing, and market trends.
- Identify emerging business opportunities and communicate them to management.
5. CRM & Sales Reporting
- Maintain accurate records of leads, prospects, meetings, follow-ups, and sales activities.
- Keep the company's CRM and sales management system updated regularly.
- Prepare daily, weekly, and monthly sales reports.
- Track leads and opportunities from initial contact through final conversion.
- Maintain proper documentation of client requirements, discussions, proposals, and follow-ups.
- Ensure timely updates of sales pipeline and opportunity status.
6. Client Relationship Management
- Build and maintain long-term professional relationships with customers.
- Maintain regular communication with existing clients to understand their ongoing requirements.
- Identify opportunities for additional products, services, upgrades, and cross-selling.
- Address client concerns professionally and coordinate internally to ensure timely resolution.
- Ensure a smooth handover of confirmed customers to the implementation/project team.
- Support the team in maintaining high levels of customer satisfaction.
Key Skills & Competencies
- Excellent verbal and written communication skills.
- Strong sales, negotiation, and convincing abilities.
- Good understanding of business development and lead generation.
- Ability to understand customer requirements and present suitable software solutions.
- Strong follow-up and relationship management skills.
- Proactive, target-oriented, and self-motivated approach.
- Good presentation and product demonstration skills.
- Ability to work independently as well as collaboratively with internal teams.
- Basic understanding of CRM tools, Microsoft Office/Google Workspace, and digital sales channels.
- Willingness to learn about new software products, technologies, and market trends.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, IT, Computer Science, or a related field.
- Prior experience in B2B sales, software sales, IT services, SaaS, or business development will be an advantage.
- Freshers with strong communication skills and a genuine interest in sales and business development may also be considered.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Number of meetings and product demonstrations conducted.
- Sales pipeline growth.
- Lead-to-customer conversion rate.
- Revenue generated and sales targets achieved.
- Customer retention and repeat business.
- Upselling and cross-selling opportunities.
- Accuracy and consistency of CRM and sales reporting.
What We Offer
- Opportunity to work with software products and IT solutions.
- Exposure to B2B sales and business development.
- Learning and growth opportunities.
- Performance-based incentives and career progression.
- Collaborative and professional work environment.
Work Location: In person
Work Location: In person
