Social Media Executive
Experience: 2–3 Years
Location: Mohali (Work from Office)
Employment Type: Full-Time
Job Summary
We are looking for a creative and results-driven Social Media Executive to manage and grow our company's online presence across multiple social media platforms. The ideal candidate should have experience in content planning, social media management, campaign execution, and audience engagement. The role requires a strong understanding of current social media trends, analytics, and digital marketing strategies.
Key Responsibilities:
- Plan, create, and publish engaging content across social media platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
- Develop and execute monthly social media content calendars aligned with marketing objectives.
- Create compelling captions, creatives, and campaign ideas to increase brand awareness and engagement.
- Monitor social media channels, respond to comments and messages, and engage with the online community.
- Coordinate with graphic designers, video editors, and other teams to create high-quality content.
- Track, analyze, and report the performance of social media campaigns using analytics tools.
- Stay updated with industry trends, competitor activities, and emerging social media platforms.
- Assist in planning and executing digital marketing campaigns, product launches, and promotional activities.
- Manage paid social media campaigns and optimize performance to achieve business objectives.
- Ensure brand consistency across all social media communications.
Required Skills:
- Strong knowledge of social media platforms and their best practices.
- Experience with Meta Business Suite, LinkedIn, Instagram, Facebook, and X (Twitter).
- Basic understanding of paid social media advertising.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Knowledge of social media analytics tools and performance tracking.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 2–3 years of hands-on experience in social media management or digital marketing.
- Experience in the IT industry will be an added advantage.
What We Offer:
- Competitive salary based on experience.
- Professional growth and learning opportunities.
- Collaborative and innovative work environment.
- Opportunity to work on diverse digital marketing campaigns and branding initiatives.
Work Location: In person
