Influencer Marketing Manager
Location: Gurugram, Haryana
Experience: Minimum 3 Years in Influencer Marketing
Employment Type: Full-Time
Work Mode: On-site
About the Role
We are looking for an experienced and result-driven Influencer Marketing Manager to lead and manage end-to-end influencer marketing campaigns. The ideal candidate should have strong experience in influencer strategy, creator management, campaign execution, negotiations, and performance analysis.
The candidate will be responsible for building strong influencer relationships and delivering impactful campaigns that align with brand objectives.
Key Responsibilities
- Develop and execute end-to-end influencer marketing strategies and campaigns.
- Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other platforms.
- Build and maintain strong relationships with influencers, creators, talent managers, and agencies.
- Lead influencer outreach, negotiations, commercials, contracts, deliverables, and timelines.
- Manage multiple influencer campaigns simultaneously from briefing to final execution.
- Create campaign briefs and ensure influencers deliver content according to brand guidelines.
- Monitor campaign timelines, deliverables, content approvals, and publishing schedules.
- Track and analyze campaign performance, including reach, engagement, views, conversions, and ROI.
- Prepare detailed campaign reports and provide actionable insights to improve future campaigns.
- Manage influencer budgets and ensure efficient utilization of campaign spends.
- Identify emerging creators, trends, platforms, and innovative content formats.
- Collaborate with creative, marketing, PR, social media, and brand teams.
- Manage and mentor junior team members, where applicable.
- Take ownership of campaign targets, performance, and overall execution.
Requirements
- Minimum 3 years of relevant experience in Influencer Marketing.
- Proven experience managing end-to-end influencer marketing campaigns.
- Strong influencer/creator network and understanding of the Indian creator ecosystem.
- Excellent negotiation and relationship-management skills.
- Strong understanding of Instagram, YouTube, and other social media platforms.
- Experience handling influencer budgets and campaign negotiations.
- Strong analytical skills with an understanding of campaign KPIs and ROI.
- Excellent communication, coordination, and presentation skills.
- Ability to manage multiple campaigns, clients, and deadlines.
- Strong knowledge of current social media trends and influencer marketing practices.
- Experience working with brands, digital agencies, or influencer marketing agencies is preferred.
- Proficiency in Excel/Google Sheets and campaign reporting tools.
Key Skills
Influencer Marketing | Creator Management | Campaign Strategy | Influencer Outreach | Negotiation | Campaign Execution | Budget Management | Social Media | Performance Marketing | Reporting & Analytics | Team Management
What We’re Looking For
A proactive and strategic professional who can independently manage influencer campaigns, build strong creator relationships, negotiate effectively, lead execution, and deliver measurable business results.
Pay: ₹10,949.60 - ₹60,000.00 per month
Work Location: In person
