PPC Manager / Performance Marketing Manager
Experience: 6+ Years
Location: Kolkata | Work from Office
Employment Type: Full-Time
Job Summary:
We are looking for an experienced PPC/Performance Marketing Manager to plan, manage, optimize, and scale paid campaigns focused on lead generation, conversions, ROI, and business growth.
Key Responsibilities:
- Manage Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads & Microsoft Ads.
- Handle Search, Display, Performance Max, Shopping, remarketing & paid social campaigns.
- Optimize CPL, CPA, ROAS, CTR, CPC, conversion rate & lead quality.
- Manage campaign budgets, keyword research, bidding, audience targeting and A/B testing.
- Handle GA4, GTM, Meta Pixel, LinkedIn Insight Tag & conversion tracking.
- Prepare performance reports and provide actionable optimization insights.
- Work with sales, content, design and development teams to improve funnels and landing pages.
- Use ChatGPT, Claude, Gemini, Perplexity and AI automation tools for research, ad copy, reporting and campaign optimization.
- Mentor junior PPC team members and coordinate with stakeholders.
Requirements:
- 6+ years of hands-on experience in PPC / Paid Media / Performance Marketing.
- Strong expertise in Google Ads and Meta Ads; experience with LinkedIn & Microsoft Ads.
- Strong knowledge of analytics, tracking, lead generation and ROI optimization.
- Experience handling medium-to-large advertising budgets.
- Agency, IT Services, EdTech, SaaS, B2B or lead-generation experience preferred.
- Google Ads certification is an advantage.
Pay: Up to ₹1,000,000.00 per year
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Do you have 6+ years of hands-on experience in PPC/Performance Marketing, including Google Ads and Meta Ads?
- What's your current salary, and how much are you expecting for this position?
Experience:
- PPC Campaign Management: 5 years (Required)
- Google Ads: 5 years (Required)
- Google Tag Manager: 3 years (Preferred)
Work Location: In person
