Maximize performance on sales, profitability, Achieving Targets on month on month Implementing Channel strategyt the business planning and implementation process for the business • Achieve Bench Mark supplier status for the Direct Sales Channel • Ensuring alignment of volume and market share objectives for the Direct Sales business – actively promote HDFC Life Products • Ensure clear communication of the overall strategies and drive ownership on all tasks expected to be performed by team. Driving sales targets and margins • Monitor and evaluate achievement of sales targets against expectations • Optimize cost within their business regions • Drive appointment conversion within the team • Interact regularly with the prospects to ensure a committed and partnership based relationship • Review of selling arrangements • Ensure effective implementation of all plans. Team management • Enable superlative performance standards through alignment of the team with the Company’s objectives. • Develop the competencies of Branch Manager and there Team • Ensure clarity and thereby enhance understanding of new processes & management systems in team • Enhance effectiveness through smooth integration of changes throughout the tea