Position: Marketing Executive (Outreach Specialist)
Experience: 1-3 years in lead generation/cold outreach
Job Summary:
Execute cold outreach campaigns via emails (using tools like Instantly.ai), LinkedIn, and calls to generate leads for refurbished sales and device buybacks. Support marketing team in driving customer acquisition.
Key Responsibilities:
- Run cold email campaigns using Instantly.ai to target individuals/SMEs for selling old phones/laptops.
- Perform LinkedIn outreach for lead nurturing and brand promotion.
- Generate and qualify leads for buy/sell refurbished gadgets.
- Track outreach metrics (open rates, response rates, conversions) and optimize sequences.
- Assist in content creation for social media and email newsletters.
- Collaborate on campaigns promoting warranties, free shipping, and EMI options.
Requirements:
- 1-3 years in cold outreach/email marketing; experience with Instantly.ai or similar tools.
- Strong written communication for persuasive emails/LinkedIn messages.
- Familiarity with refurbished electronics sales funnels.
- Tools: LinkedIn Sales Navigator, email automation, basic analytics.
- Bachelor's degree; freshers with strong hustle welcome from similar industries.
