Job Title: Sales Manager
Department: Retail Operations
Reporting To: Branch Manager / Regional Sales Manager / General Manager – Retail
Job Summary:
The Sales Manager is responsible for achieving sales targets, leading the sales team, ensuring excellent customer service, maintaining visual merchandising standards, and improving overall store profitability. The role focuses on increasing revenue, enhancing customer satisfaction, and ensuring smooth day-to-day retail operations.
Key Responsibilities:Sales & Business Development
- Achieve monthly and annual sales targets.
- Increase store sales through effective selling strategies.
- Monitor daily sales performance and prepare sales reports.
- Analyze sales trends and recommend improvement plans.
- Drive upselling and cross-selling initiatives.
Team Management
- Lead, motivate, and supervise the sales team.
- Allocate daily sales targets to team members.
- Conduct daily briefing and review meetings.
- Train employees on product knowledge, customer service, and selling techniques.
- Monitor staff performance and provide coaching.
Customer Service
- Ensure exceptional customer experience.
- Handle customer complaints professionally and promptly.
- Build long-term customer relationships.
- Encourage customer feedback and implement improvements.
Store Operations
- Ensure proper visual merchandising as per company standards.
- Monitor stock availability and coordinate replenishment.
- Minimize stock loss and shrinkage.
- Maintain cleanliness and store presentation.
- Ensure compliance with company policies and SOPs.
Inventory Management
- Coordinate with the warehouse and purchasing teams.
- Monitor fast-moving and slow-moving items.
- Participate in stock audits and stock verification.
- Ensure accurate stock records.
Reporting & Administration
- Prepare daily, weekly, and monthly sales reports.
- Maintain attendance and duty rosters for the sales team.
- Monitor sales KPIs and productivity.
- Coordinate with HR and Accounts for operational requirements.
Key Performance Indicators (KPIs)
- Monthly Sales Achievement (%)
- Sales Growth
- Average Bill Value (ABV)
- Conversion Ratio
- Units Per Bill (UPB)
- Customer Satisfaction Score
- Staff Productivity
- Stock Loss Percentage
- Customer Repeat Rate
Qualification
- Bachelor's Degree in Business Administration, Marketing, Retail Management, or any equivalent qualification.
Experience
- 5–8 years of experience in textile or fashion retail.
- Minimum 2–3 years in a supervisory or Sales Manager role.
Pay: ₹14,222.15 - ₹40,000.00 per month
Work Location: In person
