Job Overview:
We are seeking a highly analytical and experienced Lead Content Researcher to lead our content research team. The ideal candidate will be responsible for leading the research function across multiple YouTube channels, identifying scalable content opportunities, building high-performing research systems, mentoring researchers, and driving channel growth through data-backed content strategy and audience insights. This role requires a strong understanding of YouTube content strategy, audience psychology, storytelling, and trend forecasting.
Role & Responsibilities (but not limited to) :
- Identify emerging trends, viral topics, and untapped content opportunities.
- Work closely with Script Writers, Creative Leads, Channel Managers, and Founders to build content pipelines.
- Conduct in-depth competitor analysis, identify content gaps, track industry trends, and recommend actionable opportunities to outperform competitors.
- Develop monthly and quarterly content research roadmaps.
- Recommend content formats, storytelling approaches, and audience engagement strategies.
- Own the content opportunity pipeline and contribute directly to channel growth by identifying high-performing topics, formats, and audience trends.
- Monitor content performance and derive actionable insights.
- Conduct post-publication content analysis.
- Identify patterns in high-performing and underperforming content.
- Create periodic reports on channel growth, audience behavior, and content performance.
- Use YouTube Analytics and market research to improve content strategy.
- Conduct deep-dive investigations across multiple content niches.
- Validate information from multiple credible sources.
- Design and implement scalable research systems, databases, and SOPs to improve team efficiency and research quality.
- Develop frameworks for faster and more efficient content discovery.
- Ensure all content meets factual accuracy standards.
- Lead, mentor, and develop a team of researchers by setting performance expectations, conducting coaching sessions, and fostering a culture of curiosity, accountability, and excellence.
- Review research outputs and ensure accuracy, depth, and quality standards.
- Conduct regular feedback sessions and performance reviews.
- Train new researchers on research methodologies and content frameworks.
- Allocate research projects and manage team workloads.
- Participate in hiring, onboarding, and training researchers to strengthen the research team.
Skills And Competencies:
- Exceptional online research and investigative skills.
- Strong leadership and team management abilities.
- Deep understanding of YouTube algorithms, audience behavior, retention strategies, and content performance metrics.
- Expertise in content strategy and trend forecasting.
- Strong analytical and problem-solving skills.
- Data interpretation and reporting capabilities.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects simultaneously.
Experience & Qualifications:
- Bachelor's degree in Journalism, Communications, Media Studies, English, or a related field.
- Minimum 5+ years of experience in content research, digital media, journalism, or YouTube content strategy, with a proven track record of contributing to high-performing content.
- At least 1-2 years of experience leading or mentoring a team.
- Proven experience working with YouTube content, digital publishing, or media organizations.
- Strong portfolio demonstrating successful research-led content projects.
- Experience managing research workflows and content planning processes.
- Familiarity with AI-powered research tools.
- Experience working in a fast-paced digital media environment.
- Understanding of SEO, audience retention, and content monetization strategies.
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Application Question(s):
- Have you worked in a YouTube, Digital Media, Content, or Creative company?
- What research tools do you regularly use?
- Have you created SOPs, workflows, or content processes?
- What is the largest team size you have directly managed?
- Briefly describe your experience leading a content, research, or creative team. Mention team size and key responsibilities
- What is the name of your current or most recent organization, and what is your reason for seeking a new opportunity?
- What is your current or most recent salary and your expected salary from NB Media? (INR Per Month)
- Do you have a YouTube channel? If yes, we'd love to know about it and what are your plans with the channel?
Work Location: In person
