Job Title: Growth Marketing Manager (B2B)
Location: Thane, Mumbai / Hybrid
Employment Type: Full-time
Compensation: Up to ₹50,000 per month
Work Days: Monday to Saturday
Role Overview
The Growth Marketing Manager will be responsible for building and scaling the organization’s demand generation and brand positioning engine. This role requires a strong balance of strategic thinking and hands-on execution to drive inbound leads, strengthen brand credibility, and establish the company as a category leader in agri-trade and fintech.
Key Responsibilities
Content & Brand Building
Own the company’s voice across platforms, especially LinkedIn, by creating consistent, high-quality, data-driven content to build trust, authority, and engagement.
Demand Generation
Build and manage inbound marketing funnels for trade and service offerings, including landing pages, lead magnets, and nurturing campaigns to generate qualified leads.
Real-Time Trade Marketing
Promote live trade opportunities and convert them into actionable leads from buyers and sellers across domestic and international markets.
PR & Media Management
Drive brand visibility through media placements, partnerships, and PR initiatives across trade, business, and fintech platforms.
Founder Branding
Build and manage the personal brand of the founders through LinkedIn, Instagram, and other channels to enhance credibility, visibility, and investor engagement.
Performance Marketing & Agency Management
Oversee performance marketing efforts, manage agencies and freelancers, track key metrics such as CPL, CAC, and ROAS, and ensure ROI-driven campaign execution.
Key Outcomes (First 6–12 Months)
- Generate a consistent pipeline of qualified inbound trade and service leads
- Build a measurable and scalable marketing funnel
- Strengthen market positioning and brand recall
- Increase founder visibility and engagement among key stakeholders
Requirements
- 3–4 years of experience in B2B marketing (fintech, agri, logistics, or trade preferred)
- Proven experience in demand generation and lead funnel management
- Strong content writing and storytelling skills
- Hands-on knowledge of LinkedIn marketing, SEO basics, and performance metrics (CPL, CAC, ROAS)
- Experience managing agencies or freelancers
- Ability to work in a fast-paced startup environment with high ownership
What We Offer
- Direct exposure to founders and strategic decision-making
- High ownership and accelerated growth opportunities
- Opportunity to build and scale the marketing function from scratch
- Dynamic and entrepreneurial work environment
Pay: ₹40,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in B2B marketing?
- Have you worked in B2B, FMCG or Agri-tech industries?
- Are you comfortable working in a hybrid role based in Mumbai?
- Have you independently built and managed a lead generation funnel?
- Have you managed LinkedIn content strategy for a brand or founder?
- What is your current monthly CTC?
- What is your notice period?
- We have our office located in Thane. Would you be comfortable traveling to the office 3 days a week?
Work Location: In person
