Job Summary:
We are seeking a strategic, data-driven, and innovation-oriented Digital Leader to drive our end-to-end digital strategy. This role will lead ROI-based performance in lead generation and portfolio growth by leveraging Mar Tech, AI-driven marketing, analytics, and omnichannel platforms.
Key Responsibilities:
- Define and execute the organization’s digital transformation roadmap aligned with business goals.
- Drive ROI-focused lead generation campaigns across SEO/SEM, social, programmatic, influencer, and content marketing.
- Own KPIs including CAC, LTV, ROAS, CTR, conversion rate, engagement, and portfolio growth metrics.
- Lead Mar Tech stack implementation and optimization (CRM, CDP, CMS, Marketing Automation, Analytics tools).
- Build and monitor data dashboards with real-time insights to track ROI and growth.
- Drive customer journey mapping, personalization, and real-time segmentation for precision targeting.
- Mentor and scale a digital-first team (performance, CRM, content, UX/UI, data science).
- Collaborate cross-functionally with sales, marketing, product, and IT.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Digital Media, Business, or Technology (MBA preferred).
- 5-8 years of progressive digital leadership experience (high growth/transformational environments preferred).
- Expertise in Mar Tech, analytics, CX/UX, performance marketing, and ROI-based digital strategies.
- Proven track record in ROI-led lead generation and portfolio growth.
- Strong leadership, communication, and project management skills.
Tools and Platforms (Preferred Experience):
- CRM: Salesforce, HubSpot, Zoho
- Marketing Automation: Marketo, Braze, Mailchimp
- Analytics: GA4, Adobe Analytics, Mix panel
- CMS: WordPress, Contentful, Sitecore
- AdTech: Google Ads, Meta Ads, DV360, The Trade Desk
- SEO/SEM: SEMrush, Ahrefs, Google Search Console
- Testing: Optimizely, VWO
- Collaboration: Slack, Jira, Asana, Monday.com
Key Success Metrics:
- ROI-based lead generation & portfolio growth
- Digital revenue growth
- Lower Customer Acquisition Cost (CAC)
- Higher Return on Ad Spend (ROAS)
- Uplift in Customer Lifetime Value (CLV)
- Improved engagement & conversion metrics
- Strong platform scalability & uptime
