Job Title: Copywriter
Department: Marketing
Reports To: Marketing Manager
Organisation: BIGNxt
Organisation Website: www.bignxt.com
Company Overview:
BIGNxt is a EdTech brand based out of UAE providing exceptional educational opportunities and fostering a vibrant academic community. We are committed to innovation, excellence in teaching, and the holistic development of our students.
Position Overview:
We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal candidate will be responsible for producing engaging, high-quality content that resonates with our target audience, supports our brand objectives, and drives enrollment and engagement. This role requires a keen understanding of higher education, exceptional writing skills, and the ability to collaborate effectively with various stakeholders.
Key Responsibilities:
- Content Creation: Write compelling, clear, and persuasive copy for a variety of marketing materials, including websites, email campaigns, social media, brochures, newsletters, advertisements, and other promotional materials.
- Campaign Development: Collaborate with the Marketing team to develop and execute content strategies and campaigns that align with the company's goals and target audience.
- Brand Voice: Maintain and refine the company's brand voice and ensure consistency across all written communications.
- Research: Conduct thorough research to understand the higher education landscape, target audience, and competitive environment to create relevant and impactful content.
- SEO Optimization: Implement SEO best practices to enhance the visibility and searchability of online content.
- Editing and Proofreading: Review and edit content for accuracy, grammar, style, and tone, ensuring all materials meet high-quality standards.
- Collaboration: Work closely with designers, marketing managers, and other team members to ensure cohesive and effective marketing efforts.
- Performance Tracking: Monitor and analyze the performance of content and campaigns, using insights to improve future efforts.
- Management & Execution: Ensure all art works are uploaded on social media platforms as per the scheduled calendar.
Qualifications:
Education: Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field.
Experience: Minimum of 3 years of professional copywriting experience, preferably in the higher education sector or a related field.
Skills:
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of marketing principles and strategies.
- Social Media Management
- Proficiency in SEO and digital marketing best practices.
- Ability to write for various platforms and audiences.
- Excellent research skills and attention to detail.
- Creative thinking and problem-solving abilities.
- Strong interpersonal and communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Tools: Proficiency with content management systems (CMS), social media platforms, and
marketing tools such as Google Analytics, and email marketing software.
Application Process:
To apply, please submit your resume, a cover letter detailing your relevant experience, and a
portfolio of your work demonstrating your copywriting skills and range.
Industry: Education Administration Programs
Employment Type: Full-time
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
