Sr. Associate - S&M - Digital Marketing
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Search Engine Marketing Analyst
The Search Engine Marketing Analyst (SEMA) role will work on optimizing and managing PPC/ Search Ads across different Publishers like Google Ads and Bing Ads. Offering their services across a wide range of business verticals.
This role demonstrates proficiency with Online Search Ads (PPC). SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser goals.
Responsibilities
The candidate must be flexible and able to multitask across a variety of job duties, including:
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
- Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
- Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
- Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
- Meet the daily targets for campaign reviews and turnaround times for issues highlighted
- Work effectively with an extended global team
Qualifications we seek in you!
Minimum Qualifications / Skills
- Any graduate
- Has basic understanding of Digital Marketing concepts
- Demonstrates proficiency in verbal and written communication skills
Preferred Qualifications/ Skills
- An understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will be an added advantage
- Competency with using Word and Excel
Qualifications
Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
Certifications
Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy
Required Skills
Search Engine Marketing (SEM), Search Engine Ranking, Search Engines, Social Media
Language
English (Required)
Language Proficiency -
Proficient - C2
Additional Job Location -
Job Type
Regular
Master Skill List -
S&M - Digital Marketing
Remote Type -
Hybrid
Work Shift -
Day Job (India)
Why join Genpact?
- Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
- Make an impact – Help global enterprises solve business challenges that matter
- Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
- Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
