Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
As Senior Sales Officer – Modern Trade, you will help grow Hershey’s presence across Modern Trade accounts by strengthening retail execution, driving target achievement, and building strong relationships with key retailers and channel partners. This role is ideal for a high-energy sales professional who enjoys working close to the market, translating plans into action, and helping shoppers find the Hershey brands they love.
Functional Competencies
Market Execution
1. Well versed with Functions /process /systems of Modern Trade functions.
2.Good Relations across the MT stores and key Retail persons.
3.Understanding of Brand SOS maintenance and availability with Freshness across market.
4.Ensure effective merchandising with regular coaching to Team
5.Understand the importance of MSS concept wrt Different Retailer.
Business development Skills
1. Handling Primary & Secondary Sales of assigned territory
2. Account wise Tgt achievement & Growth planning MOM level
3. Able to deal with problems and decision making skills to develop the business
4. Fill Rate Adherence and Forecast analysis MOM
5. Good Relation with key retailer.
Channel Partner Management
1.Ensures Secondary Sales and proper growth plan with channel partner.
2. Ensures Inventory as per Norms and adherence to WOW as per company policies.
3. DMS Implementation
4. Ensures channel partner Month /Damages- claims clearance on time.
5. Fill rate be on Top priority.
Behavioral Competencies
Planning and Execution
1. Understands the given target, is able to break it down in weekly/daily numbers account wise.
2. Knowledge of brands, sales & distribution, activations planned and how to maximize the benefits.
3. On Time execution of Company Paid activation and unpaid planned activities.
Communication Skills
1.Able to collect inputs by interaction, brainstorming, discussion, paraphrase them and respond back
2.Able to handle objections & negotiations and drive new ideas & measures to implementation.
Technical Competencies
IT Skills
1. MS-office ( Excel & PPT) – Data analysis Excel
2.Understands importance of company software for better knowledge and help in taking business decision.
Education:
Full time MBA from any Reputed college/university
Experience:
3 years of sales experience in Modern Trade preferred- in specific geography, Candidates must be have front line sales experience for atleast 3 yrs experience in FMCG company ( Chocolates & Food industry preferred).
The should be comfortable with English /Hindi ( Regional Language additional advantage)
Soft Skills:
Should have good oral and written communication. Proficiency in written English is required.
Pleasant personality and willing to meet people
Should be a go getter and have problem solving attitude
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
