Job Summary
We are seeking a results-driven and creative Digital & Performance Marketer to develop, execute, and optimize digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate will possess strong expertise in performance marketing, SEO, campaign management, social media marketing, website management, and stakeholder communication.
Key Responsibilities
Performance Marketing & Campaign Management
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Plan, execute, monitor, and optimize paid digital campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
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Manage campaign budgets and ensure maximum ROI through continuous performance tracking and optimization.
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Analyze campaign performance metrics and provide actionable insights to improve results.
SEO & Website Optimization
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Implement on-page and off-page SEO strategies to improve website visibility and organic traffic.
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Monitor website performance and recommend enhancements for user experience and conversion optimization.
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Manage website content updates and backend posting activities.
Social Media & Email Marketing
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Manage and maintain the organization's social media presence across various platforms.
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Create, schedule, and publish engaging content aligned with brand guidelines.
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Plan and execute email marketing campaigns, newsletters, and customer engagement initiatives.
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Track and report social media and email marketing performance metrics.
Website Management
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Update website content, landing pages, blogs, and marketing assets through CMS platforms.
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Coordinate with internal teams and external vendors for website maintenance and enhancements.
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Ensure website content remains accurate, relevant, and optimized.
Stakeholder & Client Communication
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Collaborate with internal stakeholders to understand business goals and marketing requirements.
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Communicate campaign performance, insights, and recommendations to clients and management.
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Build and maintain strong relationships with stakeholders to ensure successful project execution.
Required Skills & Competencies
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Strong knowledge of Digital Marketing and Performance Marketing.
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Experience in running and optimizing paid advertising campaigns.
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Expertise in SEO (Search Engine Optimization).
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Social Media Marketing and Management.
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Email Marketing Campaign Execution.
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Website Content Management and Backend Posting.
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Brand Building and Online Reputation Management.
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Excellent client-facing communication and stakeholder management skills.
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Strong analytical and reporting capabilities.
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Proficiency in marketing and analytics tools.
Preferred Qualifications
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Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and SEO tools.
Educational Qualification
BBA / MBA in Advertising, Marketing, Digital Marketing, or related discipline-
B.Tech graduates with relevant digital marketing and performance marketing experience may also apply.
Experience
2 to 5 years of experience in Digital Marketing and Performance Marketing roles.-
Proven experience in campaign management, SEO, social media marketing, brand building, and website management.
